Kick Start Smart

Sometimes the thought of stepping away from the daily grind to attend a conference or workshop can be daunting. “I’m too busy” or “it’s not the right time” are the immediate excuses that spring to mind.

Almost every time it proves to be the most effective break out from the daily routine. Even if you walk away with ONE golden nugget, ONE piece of positive advice that you can apply to your professional or personal life then I think it’s time and money well spent.

Personal development is a lifelong commitment.  You will not prosper and be the best possible version of yourself without working on your development.  That’s a fact!

We attended the Kick Start Smart conference last Friday, hosted by the Collective Hub in conjunction with our all time favourite modern day-business-women, Lisa Messenger.

The conference was a beautiful blend of stories from start-up brands, advertising experts and personal brand advocates. The term Social Enterprise was thrown around A LOT.  I have a confession: I had no idea what the term social enterprise was! Then I discovered most of the brands I adore, were, in fact, social enterprises. Social enterprises are businesses that trade to intentionally tackle real social problems, improve communities, provide people access to employment and training, or help the environment.

People are drawn to your purpose, more than the service or product that you deliver! If you haven’t watched the Simon Sinek Ted X talk on ‘Start with why’ then please, after you’ve finished reading this open your Google browser and search for this thought provoking video.  Humans crave connections. Not just with each other, but we crave a connection with brands too.

I noted 50+ recommendations because there were so so many golden nuggets but so that you can get on with your grind, I have narrowed it down to my top 5 tips for you:

  1. Do the thoughtfulness before the thought
  2. Get comfortable being uncomfortable
  3. Be known by the right people for the right things
  4. Develop an unwavering self-belief
  5. Don’t make your business beige

Your culture and purpose become your brand. Invest in your people and find a much greater purpose than your service or product that you deliver.