4 reasons why LinkedIn is important for your digital marketing strategy

It’s no secret that creating a killer digital marketing strategy can transform your business for the better. Does that mean levelling up your social media presence in any way you can? At 3PM, we sure think (know) so!

If you’re questioning whether or not to incorporate LinkedIn into your social media content plan, we’ve put together our top six reasons why being on LinkedIn is important for almost every type of business – whether you’re selling fish food, foot massages, or fancy sports cars.

With 722 million members (and counting) LinkedIn is the largest professional social media network, globally. It helps individuals and businesses promote themselves and establish connections in ways that genuinely rival networking IRL (in real life).

Source: LinkedIn

Before taking advantage of all that LinkedIn has to offer, you’ll need to establish a presence that allows you to attract the kind of relationships that will benefit you and your business the most. That means keeping your page updated, providing authentic value, and understanding your audience through and through. So how can LinkedIn improve your digital marketing strategy?

1. Build relevant relationships

First off, LinkedIn can really help you take your business relationships (especially the B2B kind) to the next level, which can lead to increased lead generation and higher profits. When you interact with potential clients on LinkedIn you can make meaningful connections that will grow your reach and uncover new, relevant leads.

Relationship-building on LinkedIn isn’t just about finding new clients. LinkedIn makes it super simple to source and engage new talent for your business. Looking for an SEO copywriter who has experience writing for your particular niche? LinkedIn is a great place to start when looking for top talent.

2. Better your brand credibility

Social media can often seem like a ‘pick me, pick me!’ situation, where whoever puts out the most content and shouts the loudest is the one that wins the race. On LinkedIn, that’s not the case.

You can genuinely increase your brand’s credibility and visibility on LinkedIn because it’s a space where rich, valuable content is respected. Rather than being a platform for sharing what you had for breakfast or photos of cute kittens, LinkedIn can actually promote business and professional integrity.

3. LinkedIn’s Sales Navigator

Heard of Sales Navigator? It’s a tool created for LinkedIn users that is made for specifically for digital selling. You can target buyers, understand essential insights, and personalise your outreach.

Using Sales Navigator’s Lead Builder function, you can build lists using search filters and save up to 3,000 leads in one place. You can then get real-time updates on those leads, including what content they’ve shared and company updates.

Sales Navigator not only helps you nurture leads you already have, but it recommends leads based on those you’ve previously saved – helping you increase connections and drive sales.

4. Boost your website traffic

Building your sales funnel and looking for extra ways to attract customers? LinkedIn is a platform where you can capture the attention of future clients and get your website out there, while improving your SEO. According to one study, LinkedIn accounts for over 50% of all social traffic to B2B websites and blogs.

When you set up a LinkedIn company page, you can promote your brand’s core values while encouraging traffic to your website and landing pages.  It’s a win-win.


In 2021, digital marketing has never been more important for your business. The best part? It’s free. Whether it’s Instagram, Facebook, Twitter, or LinkedIn, the more well-planned, effective digital billboards you can have out there, the more chance you have of reaching the right people.

Using LinkedIn as part of your digital marketing strategy can be as simple as sharing content that you’re proud of and interacting with other businesses you love. Just because it’s a professional network, it doesn’t mean it can’t be fun. LinkedIn can inspire, educate, promote, connect, and really help your business grow.

If you’re feeling clueless about your digital marketing plan and would like a fresh set of eyes, 3PM can help. We love helping businesses grow and become their best digital selves. Get in touch today.


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