Let’s face it, as a business owner, you’ve probably already heard about how important it is to get your SEO on track so that you

Easter is fast-approaching and hopefully you are thinking of running a marketing campaign to make this holiday “eggstra” special.  If you haven’t got your bunnies

Against the backdrop of a global pandemic, the core function of digital marketing is changing rapidly and there’s increased pressure on businesses to adapt just

Australia’s eCommerce market is growing fast. According to Aus Post’s yearly report*, 9  million households shopped online in 2020 and, at the height of the

Even though we all know about the benefits of regularly blogging for business, it can be so hard to think up new and interesting post

Let’s face it, we’ve all seen enough ‘click here’, ‘buy now’, and ‘find out more’ call to action [CTA] buttons in our time to keep

To get serious profit using platforms like Instagram and Facebook, knowing how to effectively execute social media optimisation [SMO] is a must. SMO allows your

SMS marketing has been around for yonks and is something that continues to grow in popularity. Most people are constantly exposed to email and social

You could build an attractive website or eCommerce store in a few hours, but building a site that really CONVERTS, is a different kind of

Creating a high-performing landing page can turn your business from a mere Clark Kent to a soaring Superman in a matter of weeks, as long

High quality content and effective digital marketing go together like Kermit and Miss Piggy, Thelma and Louise, Sonny and Cher…you get the point. For any

What business out there isn’t looking for more sales? Even big players like Amazon, Netflix and Google want to continue growing, so unless you’re the

We can no longer sit back and fret the metaverse is coming. The metaverse is already here. So how can your business take advantage of

As a construction company owner or manager, you’ll know the importance of standing out amongst your competitors. Every project won can make a difference to

Whether you sell feather boas or car tyres, you need good copy. But if you’re not a professional copywriter, how can you ensure your copy

An FAQ page is probably one of the last things on your list when creating your website, in fact, lots of businesses choose not to

As the mentality of online shoppers becomes increasingly ‘see it now, want it now’, the nature of eCommerce is being rewritten. Yet, as same day

As another year tiptoes closer, lots of business owners are asking whether email marketing will still be effective in 2022. Are things like blogging and

The power of a compelling story can’t be denied. Great stories draw you in and provide a sense of human, emotional connection to a product

Prince once said, “life is just a party, and parties weren’t meant to last.” [1999] Was he talking about ephemeral content in digital marketing? Look,

When searching for advice on how to run a marathon, who would you go to? Would you call up your grocery store and ask a

Whether you find it annoying or helpful, intrusive or convenient, there’s no denying the benefits of live chat. As technology continues to develop [faster than

Growth marketing is a pretty strange term because, after all, isn’t all marketing growth marketing? Isn’t all marketing designed to grow a business, not shrink

Whether you choose to hire a professional copywriter or do it yourself, blog writing can be tricky. It’s not necessarily all about the actual blog

SEO has been around just about as long as search engines – it’s nothing new. It’s all about getting found online in order to increase

After numerous lockdowns, cancelled plans and time apart from loved ones, consumers are likely to want 2021 to end with a big sparkly bang. But

You might think you’ve got your digital marketing strategy sorted. Your website looks good, your social media accounts are getting amazing engagement and your blog

One of the most valuable investments you can make as a business is to get a professionally designed website. When your website looks like it

As governments around the world announce the easing of restrictions and lockdowns slowly become a thing of the past [fingers and toes crossed], how can

In a world of ever-increasing uncertainty, there are so many things we can choose to worry about – but is the end of Facebook advertising

User-generated content [UGC] is content created by your audience that can be posted on social media, blog posts and any other digital marketing platform. Sometimes

Whether you love or loathe writing blogs, posting relevant, useful articles can encourage serious traffic to your website, drive conversions and build valuable relationships with

Do you know who your customers really are? What influences their purchasing decisions? Do you know what they do for fun? What do they eat

At 3PM, getting businesses more leads is what gets us up in the morning [along with pretty strong coffee and some ripe avo]. Leads aren’t

If you’re being honest, having an easier life isn’t something you thought possible as a growing business. The bigger you scale, the bigger the stress

E-commerce has done an amazing job of connecting businesses to customers on a transactional level, but are our inner social creatures missing out? When we’re

You might have the most incredible products in the Southern Hemisphere and enough Instagram followers to build an army, but how do you interact with

If you walked into a physical store and the products weren’t arranged in any obvious order, the checkout was hard to find, and the staff

As a full-service digital marketing agency that thrives on helping businesses grow, we think effective competitor analysis is essential. After all, who wants to go

Successful digital marketing is more than just about drawing in a customer and making a quick sale. What transforms any business for the better is

At 3 Phase Marketing, we LOVE working with startups! For so many startups, founders truly pour themselves into their business and have high hopes of

It’s no secret that creating a killer digital marketing strategy can transform your business for the better. Does that mean levelling up your social media

Seasonal marketing isn’t just about having a yearly Christmas sale and draping ‘spooky’ Halloween cobwebs all over your website in October. For most companies, peaks

The phrase, ‘digital marketing’ isn’t exactly new: most of us have heard of it and broadly understand what it is. From over-talkative chatbots to engaging

When you’re running a business, there are a zillion things to juggle in a day. One minute you’re chatting with a client, the next you’re

Can sending out a company newsletter actually get you more customers? Does anyone really read them? The truth is, an e-newsletter can be one of

How many of us get a buzz when we receive yet another samey marketing email that we don’t remember signing up to? When email campaigns

In an increasingly digital world, everyone’s shouting from every rooftop trying to get noticed by future clients. What’s going to make you stand out from

Apple’s recent announcement of the iOS 14 changes is going to have some significant changes to the way businesses can advertise on Facebook. This matters

By Sonia Majkic   You’ve all probably heard the news this morning, Facebook has banned Australian news content from its platform. [eeekkkk!]  Here are the

By Mahalia Mingo   Zoom and Google hangouts seem to be the friend after a dinner party that doesn’t get the hint to please, kindly,

Tis’ the season to be jolly and tis’ the season to stand out from the crowd!  There may have been a number of things this

It’s all about the pivot. Consumers aren’t necessarily spending less, they’ve just changed the way they’re spending. More specifically, they’ve moved online and if your

Pin this. Save this. Bookmark this. You’re going to need it for when you finally get around to blogging. Why, you ask? Because blogging is

We’ve all taken our frustration out on the keyboard a few too many times when someone mentions those three pesky little letters: S, E, O.

Digital Marketing Firm 3 Phase Marketing follows a simple philosophy when it comes to running their agency. They hire the best talent in the market.

Learning. It’s an organic thing that comes in swings and roundabouts. Like being back at uni, you find nuggets that are absolutely useless and others

You hear it often. Size doesn’t matter. How true is that though when it comes to character length? So many SEO experts are quick to

People act on emotions. When we’re angry, upset or overjoyed, we’re likely to react on that emotion and carry out on action. Whether that be

You may have heard some news this week from social media land about Facebook removing likes. Alternatively, maybe you sensed something unusual on the platform,

A study by LINQIA found that 63% of marketers work with influencers on every campaign. Given the rapid growth of Instagram and other social media channels, it

In the age of digital, there is nothing more important than User Experience (UX). Simply put, UX really is all in the name. It’s how

In the words of Managing Director and Co-Founder of 3 Phase Marketing, Sonia Majkic, “the internet reflects perhaps the biggest shift in the history of

As part of a Facebook re-brand, the two social media platforms in the Facebook Group, Instagram and WhatsApp, are getting renamed. The two popular apps

Audio is currently one of the most popular forms of content and is only getting bigger by the day. Everywhere you go you’ll see people

Last night, Waterman Business Centre’s hub of vibrant co-working entrepreneurs were replaced with ambitious working women ready to mingle and get down with social media

Digital marketing is an umbrella term that encompasses a plethora of sub-categories: SEO, SEM, social media, content marketing, email, video content – just to name

We would all be lying if we said Melbourne’s lockdown 2.0 hasn’t been affecting us in some way or another. Though can we all chuckle

Search Engine Optimisation is a daunting world. There’s a lot to understand, and the rules are constantly changing. Before you get too overwhelmed, hopefully these

2019 has now arrived and with a new year comes new opportunities. With a clean slate, it’s time to put together your social media strategies