Commonly asked questions
Yes indeed, content marketing is all that it’s cracked up to be. The term ‘content marketing’ refers to: blogs, videos, images, animations, white paper documents, social media post. The advantage of content is you can distribute it across social media, blogs, your website and third party websites. And the beauty of content marketing? It allows you to build a relationship with your audience [without the hard sell] and can create instant trust. If you are frequently sharing tips and advice online, content marketing can also position you [and your business] as the authority in your industry.
Content marketing is paramount to your business success because it gives your business the opportunity to develop relationships with new and existing customers. Since customers are spending time online researching [and comparing you to your competitors 24/7] content marketing gives your business an unfair advantage.
It can position your business as the ‘go-to-experts’ in your industry. Content marketing can also bolster your Google search engine ranking [SEO], meaning that you will rank ahead of your competitors too! Content marketing plays a role in every stage of the buying process, and in fact, it is most critical when a customer first becomes aware of a need or problem. If you’ve offered a solution, advice or tips on how to navigate this problem, the customer will consider engaging your business to help them.
It’s the era of information, writing unique blog content for your website is more important than ever. Blog content on your website [that directly relates to your customers key interests or provides a solution to an issue] positions you as a trustworthy, reliable brand and long term, as an industry leader. Just one blog can be cross-pollinated, optimised for SEO, included in your email marketing or social media marketing content. Plus, Google loves regular blogging on your website which helps your website rank higher. Double thumbs up.
How many times have you considered purchasing a product or service, but then you checked out their social media channels, only to discover that they were abandoned pages, uninspiring and ‘plain old bland’. How did it change your perception of the business? I bet you had second thoughts? It’s hard to measure what business you are losing as a result of poorly managed social content, so let’s look at the business you could be *gaining* from a polished content rich social media page?
Facebook commissioned study of 21,000 regular Instagram users showed that 54% of users have purchased a product right after seeing it on Instagram. We recommend prioritising high quality social media content to improve your brand’s reputation and ultimately increase your sales through regular high quality content.
Absolutely yes. Email marketing is a cost effective way to keep your existing customers in-the-know with special offers and business news. New advancements in technology allow you to send personalised emails to customers based on their recent purchase and account preferences. Systems like Active Campaign, Hubspot and Infusionsoft allow you to build triggers into your CRM that fire off emails at the ‘perfect time’ allowing you to automate your sales process.