One of the most valuable investments you can make as a business is to get a professionally designed website. When your website looks like it was made in 1992, your customers either won’t find you online or, when they do, they’ll be as disappointed as a carnivore at a vegan buffet.
Developing impressive, functional web design is instrumental in creating a positive user experience [UX] and upping your conversion rates. It’s about SO much more than picking out pretty colours and cool images – you need to keep customers engaged, move them through the sales funnel smoothly and win over their hearts.
Here’s how great quality web design can help strengthen your brand and grow your business.
Create a consistent brand identity
First impressions are EVERYTHING. In fact, 94% of first impressions relate to your site’s actual web design. When your future customers see your website, they’ll make a judgement about who you are, what you’re about and [most importantly] whether they love you enough to stick around.
When a website looks cluttered or outdated, your audience will have a negative first impression of your business and you could lose out on precious leads.
Consistency is important because it ensures that your brand is easily recognisable across all channels and touchpoints – creating a unified visual experience for customers. That means implementing:
- Consistent use of fonts, layouts and colours
- Logical navigation
- Clear calls to action [CTA]
Keep visitors around for longer
It can be challenging to keep people hanging out on your website for more than 30 seconds. We’re all being bombarded with information 24/7, so it’s important to ensure that the info your business is putting out into the world is presented in a way that really resonates.
Effective website design can increase customer engagement and get your conversion rates climbing.
Create a seamless experience
The last thing you want when customers visit your website is to create a sense of confusion. Really good web design helps guide the eyes of your audience in the right direction – telling them where you want them to go, drawing attention to calls of action and highlighting special offers.
Web design affects SEO
Did you know that your web design affects how search engines crawl and index your website?
Website design isn’t just about what colours you choose. When your website has clunky coding or too many large images it can make it very slow to load, drive away customers and negatively impact your Google ranking.
Is your web design mobile friendly?
Most online searches these days happen on mobile devices. For that reason, it’s an absolute necessity that your web design is mobile friendly and can be viewed on a smaller screen.
If you visited a website on your phone and it was extremely hard to navigate, all the images were stretched and it took forever to load, it’s likely that you’d leave the website and head to a competitor to spend your money and time there instead.
We’ve got your web design needs covered
Your website should be one of your biggest assets and act as a crucial tool in helping your business grow.If you need help creating your dream business website, contact 3PM today. The sites we produce for clients are built to drive leads AND look good. They’re optimised for SEO so that your perfect customer will come running into your arms and, when they get there, they’re guaranteed to love what they see.
Want to read about the success we’ve generated for other businesses? Our work speaks for itself.
