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How to create a high-performing landing page

Creating a high-performing landing page can turn your business from a mere Clark Kent to a soaring Superman in a matter of weeks, as long as you know what you’re doing. Great landing pages get customers marching into your sales funnel and prancing towards the checkout faster than you can say hidethekryptonite. But how?

What is a landing page?

Regardless of your business goals, effective landing pages are the key to increasing conversions online. So, what is a landing page? 

A landing page is a single webpage that has a single purpose: to drive conversions. It’s different from your home page which might offer customers several pathways to various outcomes [such as your contact details or a specific product page]. A landing page works alongside your usual website – either using the same, different, or a sub-domain of your current site.

The benefits of a landing page

  • Landing pages block out the ‘noise’ by keeping things simple, direct and specific.
  • You can improve your paid ad performance and SEO ranking because most paid ad platforms use a quality score to determine what advert to display. Ads that lead users to more relevant landing pages usually have a higher quality score.
  • You can isolate and track the success of a specific product or service – or even a set of keywords.

How to create a landing page that converts [a lot]  

When it comes to creating a high-performing landing page, one size won’t fit all. However, the best landing pages DO use these simple methods to ensure the highest number of conversions possible:

Be CLEAR on your offer. Make your ads work for you by showing your audience what’s in it for them, without wasting time beating around the bush. Whether you’re giving something away for free or offering something that has a HIGH value content proposition, it’s about putting your best foot forward. 

Have an INCREDIBLE unique value proposition [UVP]. Go above and beyond, solve a deep problem your customer is facing and break down why your customer NEEDS what you’re offering. That means upping your copywriting game and ensuring your words are super engaging.

Keep it simple! More copy, more form fields and more images aren’t necessarily better. Get to the point and convey your point well.

Convey social proof through reviews, trust signals and testimonials. Social proof is EVERYTHING in 2022. I mean, who wants to stay in a hotel with zero reviews? People don’t even want to part with $10 for a sandwich that hasn’t been reviewed these days, so why should they trust your product or service? 

Try creating a short video to boost conversions. People don’t always have time [or can be bothered] to read things, but when you have an engaging video that gets straight to the point, you’ll notice the difference.

Just like when you create your website, using a clean, organised design can have a huge impact on the effectiveness of your landing page. Your main goal should be to make it easy for customers to learn about why what you’re offering is the best thing EVER and then convert.

Are you ready?

Whether you build your landing page yourself or hire an agency to create a landing page for you 👋 it’s all about testing out what works. Landing pages can offer real insights into your target audience because you can segment offers and track what converts. They’re a great opportunity to get creative and test out designs and copy, with lower risk involved than changing up your entire website. 

If your business doesn’t have a high-performing landing page, you could be missing out on serious sales. Get in touch with our award-winning, expert digital marketing team today to get started.

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