6 Australian Start ups on how they are celebrating Christmas
Humans are inherently social animals, which made 2020 one of the hardest years in living memory, especially for the closely-knit teams of small startups.
Five low-cost leadership ideas to better support your team through Melbourne’s lockdown
In the beginning, most business owners start a company because they are good at something: building websites, cutting hair or preparing tax returns, for example.
3 Phase Marketing wins Essendon Fields Auto media and creative account
3 Phase Marketing has won the media and creative account for Essendon Fields Auto, a car dealership precinct located just outside of Melbourne’s city centre.
It’s all too common for businesses to view social media channels as stand-alone pillars, when in actual fact, their customers are viewing them in conjunction with each other. All online platforms are interconnected components that make up the...
With a new year (and decade!), we can all expect to see new marketing trends on the rise and being crucial to a companies and brands’ success. As a marketing professional, and one that loves to dive headfirst into all . . .
A new year brings about the ideal time to assess business performance, review marketing initiatives, which let’s be frank, is the critical driver for every business. I certainly don’t expect you to read all the...
The 41-50 features some of Australia’s most innovative marketing specialists who thrive on building brands, as well as specialists who give other companies facelifts through implementing new tech.
Your agency needs to treat itself like a top paying client, or risk death
For a modern marketing agency to tread water, let alone thrive, it needs to treat itself like a top paying client, explains 3 Phase Marketing’s Sonia Majkic.
3 Phase Marketing hires Aaron Luxmoore as National Commercial Director
Luxmoore will be responsible for driving new business and refining the agency’s sales process, whilst expanding the company’s client list into new industries.
Why viewing digital as an ecosystem will help future-proof your business
It’s all too common for businesses to view digital platforms as individual silos – Facebook, Instagram, Reviews, Website, YouTube – when they should view them as a collective whole.
Is The Era Of ‘All Publicity Is Good Publicity’ Over?
According to Cambridge Dictionary, the saying ‘any publicity is good publicity’ or ‘there’s no such thing as bad publicity’ is said to emphasise that it is better that something receives bad publicity than no…
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing.
Why A Brand’s Leader Has Become Just As Important As The Product Itself
The PR industry has irrefutably seen an onslaught of changes in recent years, which is due in part to the gigantic wave of the digital evolution infiltrating all aspects of public life . . .
Bridging the gap: Why regular customer surveys are key to good business
Often businesses will be chugging along, convinced they know why their customers continue to choose them over their competitors. But more often than not...
Digital media agency 3 Phase Marketing has established its own public relations department. B and T reported that current content producer Marnie Vinall is now reassigned as the resident publicist.
Businesses need to double down on their customer service factor
Technology is taking over how we do business – there’s no doubt about that. We’ve got self-serve check outs at the supermarkets and self-serve check ins at the airport.
Since the invention of the internet almost 40 years ago, the digital space has evolved at a rapid rate. In the early days, only a few businesses made the move to the online world with primitive websites popping...
What's Missing In Our Conversation About Resilience?
Resilience is a hot topic this year. The word is thrown around offices, between colleagues and clients and all over Twitter and LinkedIn. But what does it really mean to be...
'Just like a marriage’: How to keep business partnerships intact and fruitful
A business partnership is like a marriage. The children are happy when the parents are happy. When the parents are fulfilled, the children benefit. When the relationship is...
Going through a lull? Five areas you should invest in when sales drop
As any business owner knows all too well, nothing is certain, everything is a risk and no one has a crystal ball that’s going to show you exactly what’s going to happen in the future.
The Importance of Staff Training and Personal Development
The most important thing to invest in your business is the people within it. The weight of retaining and nurturing existing talent in your team cannot be understated.
The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance.
The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance.
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