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3PM appoints former Nova exec Ben Scutts as state manager

Former Nova Entertainment group sales manager Ben Scutts has joined 3 Phase Marketing (3PM) in the newly created role of state manager.

February 2021

Make 2021 the year of collaboration

3 Phase Marketing managing director Tamara Alaveras suggests breaking down the barriers of two of your most important teams - the Sales and Marketing teams.

January 2021

Sonia and Tamara listed as Top 100 Entrepreneurs of 2020

To call Sonia Majkic and Tamara Alaveras' COVID-19 business plan a "pivot" is to undermine just how dramatic things really changed for the pair.

December 2020

6 Australian Start ups on how they are celebrating Christmas

Humans are inherently social animals, which made 2020 one of the hardest years in living memory, especially for the closely-knit teams of small startups.

December 2020

Startups react to budget 2020: What works, and what doesn’t?

The Treasurers announced a swathe of measures designed to give small businesses a fighting chance.

October 2020

Five low-cost leadership ideas to better support your team through Melbourne’s lockdown

In the beginning, most business owners start a company because they are good at something: building websites, cutting hair or preparing tax returns, for example.

October 2020

3 Phase Marketing converts Prahran Market into virtual marketplace

3 Phase Marketing and Prahran Market have partnered to launch an e-commerce platform allowing customers to buy from dozens of independent traders.

April 2020

AFR FAST 100 2020 - Australia’s 3rd Fastest Growing Agency

Digital Marketing Firm 3 Phase Marketing follows a simple philosophy when it comes to running their agency.

March 2020

3 Phase Marketing wins Essendon Fields Auto media and creative account

3 Phase Marketing has won the media and creative account for Essendon Fields Auto, a car dealership precinct located just outside of Melbourne’s city centre.

February 2020

It’s all good…right?

It’s all too common for businesses to view social media channels as stand-alone pillars, when in actual fact, their customers are viewing them in conjunction with each other. All online platforms are interconnected components that make up the...

January 2020

5 Ways Marketing will Change in 2020

With a new year (and decade!), we can all expect to see new marketing trends on the rise and being crucial to a companies and brands’ success. As a marketing professional, and one that loves to dive headfirst into all . . .

January 2020

2020 Is Here. Let’s Kick Its Marketing Butt

A new year brings about the ideal time to assess business performance, review marketing initiatives, which let’s be frank, is the critical driver for every business. I certainly don’t expect you to read all the...

January 2020

Australia's Top 100 Young Entrepreneurs: 41-50

The 41-50 features some of Australia’s most innovative marketing specialists who thrive on building brands, as well as specialists who give other companies facelifts through implementing new tech.

December 2019

Your agency needs to treat itself like a top paying client, or risk death

For a modern marketing agency to tread water, let alone thrive, it needs to treat itself like a top paying client, explains 3 Phase Marketing’s Sonia Majkic.

October 2019

3 Phase Marketing hires Aaron Luxmoore as National Commercial Director

Luxmoore will be responsible for driving new business and refining the agency’s sales process, whilst expanding the company’s client list into new industries.

November 2019

Why viewing digital as an ecosystem will help future-proof your business

It’s all too common for businesses to view digital platforms as individual silos – Facebook, Instagram, Reviews, Website, YouTube – when they should view them as a collective whole.

September 2019

In Defence of Tony Robbins-Style Seminars

Tony Robbins seminars can sometimes feel like a bit of a dance party – which makes sense, there is a lot of physical activity and pulsing music.

September 2019

Is The Era Of ‘All Publicity Is Good Publicity’ Over?

According to Cambridge Dictionary, the saying ‘any publicity is good publicity’ or ‘there’s no such thing as bad publicity’ is said to emphasise that it is better that something receives bad publicity than no…

July 2019

Why The Buck Stops With Customer Reviews

Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing.

July 2019

Why A Brand’s Leader Has Become Just As Important As The Product Itself

The PR industry has irrefutably seen an onslaught of changes in recent years, which is due in part to the gigantic wave of the digital evolution infiltrating all aspects of public life . . .

July 2019

3 Phase Marketing opens PR division

Digital media agency 3 Phase Marketing has established its own public relations department. B and T reported that current content producer Marnie Vinall is now reassigned as the resident publicist.

July 2019

Bridging the gap: Why regular customer surveys are key to good business

Often businesses will be chugging along, convinced they know why their customers continue to choose them over their competitors. But more often than not...

June 2019

Businesses need to double down on their customer service factor

Technology is taking over how we do business – there’s no doubt about that. We’ve got self-serve check outs at the supermarkets and self-serve check ins at the airport.

May 2019

Moving With The Digital Evolution

Since the invention of the internet almost 40 years ago, the digital space has evolved at a rapid rate. In the early days, only a few businesses made the move to the online world with primitive websites popping...

May 2019

What's Missing In Our Conversation About Resilience?

Resilience is a hot topic this year. The word is thrown around offices, between colleagues and clients and all over Twitter and LinkedIn. But what does it really mean to be...

May 2019

Let go and grow: How to overcome the challenges stemming from business growth

When you start a business, it’s typically because you’re good at something. A graphic designer might open up a design studio...

April 2019

'Just like a marriage’: How to keep business partnerships intact and fruitful

A business partnership is like a marriage. The children are happy when the parents are happy. When the parents are fulfilled, the children benefit. When the relationship is...

April 2019

Going through a lull? Five areas you should invest in when sales drop

As any business owner knows all too well, nothing is certain, everything is a risk and no one has a crystal ball that’s going to show you exactly what’s going to happen in the future.

March 2019

The Importance of Staff Training and Personal Development

The most important thing to invest in your business is the people within it. The weight of retaining and nurturing existing talent in your team cannot be understated.

March 2019

Pop Quiz, Monday with Sonia Majkic

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance.

February 2019

Pop Quiz, Monday with Tamara Alaveras

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance.

February 2019

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