Are you having lots of visitors, but they aren’t converting into customers? Well, this may be because your website lacks a clear Call to Action (CTA). A CTA isn’t just a button; it’s a guiding light for your visitors that directs them toward an action—whether it’s signing up for a newsletter or downloading an ebook. But how can you design a compelling CTA for your WordPress website?
To help you with this, we will discuss the key principles behind designing an effective CTA button on WordPress. Let’s get started!
Understanding the Importance of Effective CTA Buttons
CTA or call-to-action buttons are prompts strategically placed on a website and ask visitors to perform a specific action. Some examples of CTA include:
“Click here to download the report now.”
“Submit your request today!”
But why should you use CTA buttons? Here are a few reasons that highlight the importance of effective CTA buttons:
Increase Conversion Rate
One of the major benefits of the CTA button is that it increases the overall conversion rate. You can utilise them to guide customers toward the web pages they are likely interested in.
For instance, you can place CTA “Explore our product range now!”
When customers click on it, they can see products that may resonate with their interest, leading to more conversions. Statistics reveal that a clear CTA button can skyrocket your conversion rates by 161%.
Expand Your Subscribers List
CTA buttons also help expand your email subscriber list. Suppose you place a CTA like “Sign up for a newsletter.” As soon as the visitor clicks on it, they have to provide their email, which automatically adds them to your email list. You can then send them daily updates, promotions, and deals to keep them in the loop and build loyalty.
Key Elements of a High-Converting CTA Button
Here are the key elements of a high-converting CTA button:
Choosing the Right Colors and Text for Your CTA Buttons
The colour of the CTA button also decides whether visitors are going to convert or not.
Therefore, it’s suggested that you choose bold and bright colours like red or orange that captures attention. However, if you work in the health or finance industry, you can use blue for the cta to give a trustworthy vibe.
It doesn’t matter what colour you choose; just make sure the CTA message is clearly visible to the reader.
How to Position CTA Buttons for Maximum Impact
While we often hear that all key elements, including CTAs, should be placed at the top of the page, this practice is changing.
Nonetheless, placing the CTA button in the middle, right next to some valuable content, or at the end of the page can yield better results.
Studies show that positioning the CTA at the end of the product page, when the reader has gone through your content and is primed to take action, can increase the conversion rate by 70%.
Adding the Right Text
The text you add to the CTA button is crucial. Avoid using generic terms like “Demo” or “Free Trial.”
Instead, shape the text to include an action-oriented verb and encourage users to take the desired action. A good example would be “Get your free trial today” or “Explore our new product features.”
Design Best Practices for CTA Buttons in WordPress
The following are the steps that help you design a CTA button on WordPress:
- Open the post or page where you want to add the CTA button by going to the Block editor.
- Search for and insert the default button block.
- Once you have added the block, click the button inside the block and then:
- Type your desired CTA text.
- Adjust the button’s alignment to position it wherever and as you want.
- Place the destination URL link on the button.
- You can select the button again for customisation, and a few options will appear in the right sidebar.
- Proceed to the Settings and Styles tab. Here, you can adjust the size, background colour, text colour, typography, and more of the CTA button.
FAQs
What makes a CTA button compelling in WordPress?
A compelling CTA button in WordPress is clear and prominently coloured. It also has persuasive yet concise text, such as “Get Started with the Free Demo.”
How can website development influence CTA button effectiveness?
Website development influences CTA button effectiveness in many ways, as it decides the CTA’s load speed, responsiveness, and overall positioning.
What are some popular WordPress plugins for creating CTA buttons?
Some popular WordPress plugins for creating CTA buttons include Hello Bar, Convert Pro, and FooBar. Before making a final decision, you should carefully analyse the learning curve and budget of these plugins to ensure you are picking the right one that’s easy to use and cost-effective.
How do UX services contribute to crafting effective CTA buttons?
UX services enhance the effectiveness of the CTA button by emphasising its size, colours, and placement based on user behaviour so it’s accessible.
What role does CTA button design play in a marketing strategy?
CTA button design is critical in marketing as it affects user engagement and conversion rate. For instance, if the CTA button is clearly designed with actionable text, more users will likely click on it.
How can A/B testing improve CTA button performance?
A/B testing can significantly improve your CTA button performance by allowing you to test two different versions of the same CTA with varying positions and colours. You can then choose the one that best suits your user’s interests.
Conclusion
Adding a clear and engaging CTA button to your WordPress page is a must to increase sales and generate more leads. If you are unable to design an effective CTA button, 3 Phase Marketing has your back. We have web development and CRO/UX experts who create the most attractive CTA buttons for your web page that are sure to convert visitors into loyal customers.
Contact us today to learn more about us, and let us design compelling CTA buttons for your business growth!