What is Company Culture and Why is it So Important?

Company culture is a term thrown around a lot and it appears all successful companies know it’s something to be prioritised. But what exactly is culture? What is the difference between a good company culture and a bad one?

It’s more than just Friday night drinks and Christmas parties. Company culture is it’s personality. It’s the collective thoughts, feelings, actions, and most importantly, the values and goals of the company.

Take Google, for example, the tech giant is known for having the best employee culture, and it’s not particularly hard to see why. For former Google employee, Nick Damoulakis, it was it’s the company’s clear purpose which helped him resonate telling Forbes, “Google has a great culture because it has a great purpose that is clear and direct: “To organize the world’s information and make it universally accessible and useful.”” This clear mission is communicated to the whole staff and helps the company stick to it.

Culture contributes to employee happiness. It fosters an environment which allows people to feel like they fit in and feel welcome. And when employees are happy to be at work, they are more likely to deliver better output and be more productive.

Jon Katzenbach, Founder of the Katzenbach Center, says, “when a company is at its best, their culture is going to energise their employees and make people feel good about what they do”. Culture is a great source of motivation for employees and pushes them to deliver their best work.

Good company culture also attracts the best talent. People want to work for a place they feel they’ll enjoy being a part of. Plus, when an employee fits into a company’s culture and is happy doing what they’re doing, they are much more likely to hang around for longer – and employee retention is a huge plus for a company or agency.

It’s not all just attracting in-house talent though; a good culture will attract the type of clients that match your company. Like moths to a flame, clients will seek out an agency or company which aligns with their own values and showcases similar energy to their own. And more clients equals more business, more growth, and profit – it’s hard to argue against that.

Simply put, culture is the character of a company; attracting the right staff, keeping them around and making them happier, ultimately leading to them working harder and more efficiently. Culture really is key when it comes to a company’s survival.