Mercedes-Benz Melbourne

Luxury retailer increases sales with premium sales campaign

Mercedes-Benz Melbourne collaborated with 3PM to sell excess inventory through a specially designed landing page and planned sales event campaign. Increased traffic, cleared stock, and a campaign so successful that it was rolled out across several eastern seaboard locations.

Client

Industry

Automotive

THE COMPANY

Australia’s leading name in luxury automotive

Mercedes-Benz Melbourne is an authorised Mercedes-Benz dealer and a member of LSH Auto Australia, which is the leading Mercedes-Benz passenger car retail group in Australia.

THE CHALLENGE

Clearing excess stock

Mercedes-Benz Melbourne came to 3 Phase Marketing because they had excess stock and wanted to engage a creative team to craft a unique, effective campaign to drive foot traffic to their dealership.

THE SOLUTION

A strategic campaign

We delivered a premium sales event campaign, designing a sleek landing page aligned with the luxury brand’s look and feel. Our services included campaign development, paid media, landing page creation, pay-per-click, and social media. All working together to create urgency and boost purchase intent.

THE RESULTS

Luxury meets performance

3PM created urgency and increased purchase intent, resulting in cleared stock. The powerful messaging in the campaign was so successful that it was then unified across the eastern seaboard across four locations and three different markets.

+ 100%

Excess Stock Cleared

Locations Adopted the Campaign Across 3 Markets