Discovering Hidden Opportunities: How SEO Keyword Research Can Skyrocket Your Business

Let’s first discuss the role of SEO keyword research in boosting your digital presence:

Helps Understand Your Audience

Firstly, SEO keyword research helps you understand your audience better. How? When you go deeper into the process of keyword research, you get to know the journey a buyer covers to reach a business. You can get all the information about customer pain points and words or phrases they commonly use. This will let you create content that aligns with their interests and answer their queries. 

Finds Low-Volume Keywords 

Keyword research is important as it makes it easy for you to find high-search volume keywords. For instance, suppose you run a women’s clothing brand, and you’ve found the term “sustainable women’s fashion” with 6,000 daily searches. You can incorporate it into your content to drive traffic to your website and gain high rankings in SERPs.

Identifies New Trends 

Another reason to do keyword research is that it helps you stay on top of industry trends. You gain knowledge of what topics are trending and how you can leverage that to stay relevant so you can refine your strategy accordingly. Some tools that help you in this regard are Answer the Public and Google Trends.

Tips to Find the Right Keywords for SEO

Now that you are well aware of the role of keywords in SEO, let’s discuss how you can find some for your marketing strategies:

Understanding User Intent: Aligning Keywords with Customer Needs

Start by understanding your users’ intent. Simply put yourself in the shoes of customers and think of the issues they might face that lead them to search for your services. Brainstorm different topics and make a list. 

Once you understand users’ intent and gather key phrases, put them in keyword research tools like Google Keyword Planner or SEMrush to check their search volume and keyword difficulty. You can also find relevant terms that enrich your topic list.

Long-Tail Keywords: Targeting Niche Audiences for Maximum ROI

When doing keyword research, it’s best to target long-tail keywords, as 92% of all keywords that people use in search engines are long tails. 

These typically range from 3 to 5 words and have better chances of conversion. Statistics show that the average conversion rate for a long-tail keyword is 36%. 

Why? Well, long-tail keywords are highly relevant to your business, targeting specific user queries. In addition, they face lower competition and are also suitable for voice search optimisation, making them an ideal option for your SEO campaigns. 

Competitor Analysis: Uncovering Keyword Strategies to Gain an Edge

Another tip for doing SEO keyword research for content marketing is competitor analysis. This involves determining the terms your competitors use to rank higher on SERPs. 

You can then use those phrases or keywords to create content that outranks others, taking you to the top of SERP. For instance, you might see competitors ranking on “Best hair essential oils.” 

You can use it to provide visitors with unique, high-quality content and other SEO elements, like meta titles and descriptions, to improve visibility. However, make sure the terms you pick are closely related to your business, or you won’t get any results. 

Optimising Content: Integrating Keywords for Better Search Visibility

There are different ways you can use keywords in your content for better visibility, such as:

• Use keywords throughout the textual content on your website; avoid excessive usage as it may make content hard to read.
• Incorporate SEO keywords in metadata like URLs, page titles, meta titles, and meta descriptions.
• Incorporate keywords in the captions of social media posts and videos like on LinkedIn, YouTube, Facebook, and Instagram to reach a wider audience.