What is digital marketing and why does it matter in 2021?

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The phrase, ‘digital marketing’ isn’t exactly new: most of us have heard of it and broadly understand what it is. From over-talkative chatbots to engaging EDMs, digital marketing incorporates a whole lot. You’d struggle to find a flourishing business in 2021 with marketing efforts that aren’t predominantly digital. So, what IS digital marketing?  Digital marketing […]