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Performance analytics services

Performance Analytics Solutions

Hey there, welcome to 3 Phase Marketing, an award-winning marketing agency that specialises in you. 

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Welcome to our Performance Analytics Solutions, where data meets strategy to drive your marketing success. Harness the potential of actionable insights, optimise campaigns, and maximise ROI. Elevate your marketing game with our data-driven expertise. Let’s embark on a journey of precision marketing together.

Performance Analytics: 3 Phase Marketing

Overview: navigating performance analytics

Explore the world of digital insights with our Performance Analytics marketing services. Discover the power of Google Analytics, Google Tag Manager, and Google Data Studio to measure KPIs, conduct AB tests, and optimise your online presence. From competitive benchmarking to quantitative and qualitative data analysis, delve into the realm of key performance indicators and discover how to utilise data-driven insights to craft strategic approaches that not only attract leads but also drive meaningful conversions, optimising your overall performance.

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How performance analytics powers your success

Performance Analytics is the backbone of data-driven decision-making in the modern business landscape. Leveraging tools like Google Analytics, Google Tag Manager, and Google Data Studio, businesses can track a plethora of key performance indicators (KPIs). These KPIs, encompassing quantitative and qualitative data, provide actionable insights into the effectiveness of various marketing strategies. Businesses that use performance analytics grow twice as fast as those that don’t.


Benchmarking and competitive benchmarking against industry standards and competitors enable a clear understanding of where a business stands. 78% of marketers say that data-driven decision-making is essential to their success. With the integration of specific data measuring platforms, performance indicators become more robust, facilitating precise Conversion Rate Optimisation (CRO). This, in turn, plays a pivotal role in achieving KPI targets and enhancing marketing effectiveness. From analysing website speeds to evaluating Shopify GA4 metrics, Performance Analytics serves as a comprehensive tool for businesses aiming to make data-driven marketing plans and drive success in the digital realm. Companies that use data-driven decision-making are more likely to achieve their business goals.

Marketing Agency: 3 Phase Marketing

Our process

Steps for Performance Analytics: 3 Phase Marketing

Define goals and metrics

  • Define your business objectives and the specific Key Performance Indicators (KPIs) that align with these objectives.
  • Identify quantitative data points that need tracking, such as website speeds, conversion rates, and page analytics.
  • Establish benchmarks through competitive benchmarking and industry benchmarking.
Steps for Performance Analytics: 3 Phase Marketing

Implement tracking tools and systems

  • Utilise essential tools to gather quantitative and qualitative data to help you make better decisions.
  • Configure GA4 for in-depth analysis and reporting of your website's performance.
  • Set up Google Tag Manager to manage tracking tags efficiently, ensuring accurate data collection.
Steps for Performance Analytics: 3 Phase Marketing

Analyse data and identify insights

  • Conduct a thorough analysis of the collected data using both quantitative and qualitative methods.
  • Leverage SEO & analytics insights, understanding how your website performs in search engine analytics.
  • Analyse conversion rates, website traffic, and user behaviour to identify strengths and weaknesses.
Steps for Performance Analytics: 3 Phase Marketing

Optimise and drive actionable strategies

  • Develop actionable strategies based on data, focusing on areas that need improvement to achieve set KPI targets.
  • Report KPIs and performance indicators through detailed KPI reports and dashboard performance tracking.
  • Implement data-driven marketing strategies, enhancing marketing effectiveness and driving website speed optimisation for a competitive edge.
What we do

Our performance analytics services

Content Marketing Strategy: 3 Phase Marketing

Custom KPI reports & dashboards

Tailoring insightful KPI reports and dashboards to monitor key performance indicators (KPIs) effectively.

Search Optimization: 3 Phase Marketing

Conversion rate optimisation (CRO)

Boosting conversions through strategic AB testing, quantitative and qualitative analysis, and conversion rate optimisation strategies.

Brand Campaign: 3 Phase Marketing

Competitive benchmarking & analysis

Conducting thorough benchmarking, including competitive benchmarking, to position your business strategically in the market.



Market Research and Analysis: 3 Phase Marketing

Quantitative data analysis & insights

Delving into quantitative data to derive actionable insights, aiding in data-driven decision-making and performance indicators evaluation.

Brand Awareness | Branding: 3 Phase Marketing

SEO integration & optimisation

Seamlessly integrating SEO strategies with analytics, improving website speeds, and enhancing website SEO analytics for better visibility.

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Data-driven decision making

Leverage Google Analytics, Google DataStudio, and other tools to convert raw data into actionable insights, aiding in data-driven decision-making and strategic planning based on quantitative data and key performance indicators (KPIs).

Optimised conversion rates

Implement AB testing, both quantitative and qualitative, along with conversion rate optimisation strategies supported by insights from GA4, to refine your user experience and website performance, ultimately boosting conversion rates.



Competitive edge through benchmarking

Gain a competitive edge through comprehensive benchmarking using various tools. Understand your market positioning and performance compared to industry standards, empowering you to set achievable KPI targets and optimise your business strategies.

Why choose us?

Choose us: data-driven decisions, customer-focused approach

Discover why our commitment to analytics excellence makes us the ideal partner for your business. We go the extra mile to ensure your success through robust analytics strategies and insightful performance assessments.

Comprehensive data insights with industry-grade tools

Gain access to industry-grade analytics tools like Google Analytics, Google Tag Manager, and Google DataStudio, enabling in-depth analysis of quantitative data and key performance indicators (KPIs). This empowers data-driven decision-making, paving the way for enhanced conversion rate optimisation and informed strategies based on benchmarking and competitive benchmarking.

Expertise in advanced analytics and A/B testing

Our team is proficient in utilising tools for conducting AB tests, both quantitative and qualitative, ensuring your website performs optimally. We provide insightful KPI reports and define KPI targets to drive your conversion optimisation efforts, utilising benchmark solutions and benchmarking in business to stay ahead in the market.

Tailored analytics solutions for your business

We specialise in tailoring analytics strategies for various platforms, including Shopify GA4, WordPress, and more. Our services encompass website speed optimisation, SEO & analytics, and insightful website traffic analysis. We set up Google Tracking tags, offer conversion optimisation, and help you decipher key performance indicators, meaning, ensuring your business achieves peak dashboard performance and marketing effectiveness through data-driven decisions.

Conversion Rate Optimization: 3 Phase Marketing

Measure. Analyse. Succeed. Take the first step towards growth!

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Other marketing services we offer at 3PM

Maximise your brand's visibility: unlock new opportunities with our services

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Marketing strategy

Our marketing strategy services encompass developing a comprehensive plan tailored to your business objectives, ensuring a cohesive and effective approach to achieving optimal results.

User Experience: 3 Phase Marketing
Lead generation

We employ various strategies and tactics to attract, engage, and convert potential customers into qualified leads, driving business growth and revenue generation.

Ecommerce Solutions: 3 Phase Marketing
Website

Our website services involve designing and developing user-friendly, visually appealing websites that are optimised for search engines and deliver an exceptional user experience, effectively representing your brand and driving conversions.

CRO UX: 3 Phase Marketing
eCommerce

We create and optimise online stores, implement secure payment gateways, and craft effective strategies to increase online sales and maximise your eCommerce business's success.

CRO UX: 3 Phase Marketing
CRO & UX

Through our Conversion Rate Optimisation (CRO) and User Experience (UX) services, we analyse user behaviour, identify areas for improvement, and implement data-driven strategies to enhance user satisfaction, drive conversions, and optimise your digital assets.

CRO UX: 3 Phase Marketing
Automation

We leverage cutting-edge technology to streamline marketing processes, automate repetitive tasks, and enhance efficiency, freeing up your resources and enabling you to focus on strategic initiatives and business growth.

CRO UX: 3 Phase Marketing
Content

Our content services encompass creating valuable, relevant, and engaging content across various platforms and channels, helping you establish thought leadership, engage your audience and drive brand affinity.

Frequently asked questions

Performance analytics, utilising tools like Google Analytics and Google Tag Manager, allows you to track key performance indicators (KPIs) and conversion rates. By analysing quantitative and qualitative data, you can measure the effectiveness of your marketing campaigns and optimise strategies for better ROI.

Performance analytics provides a comprehensive view of your website’s performance, including website speeds, conversion rates, user engagement, and traffic analytics. You can track and analyse various metrics through tools like GA4, giving insights into user behaviour and SEO analytics

Performance analytics, including benchmarking and competitive benchmarking, allows you to identify areas for improvement. By optimising conversion rate optimisation strategies and making data-driven decisions, you can enhance ROI and achieve better marketing effectiveness

The frequency of performance analytics reports can be tailored to your needs. Typically, regular reports can be generated to track progress. Contact us so we can discuss your needs!

Performance analytics tools, such as Google Analytics and Google Tag Tracker, provide valuable data on user engagement. By analysing website traffic, conversion rates, and user behaviour, you can understand how engaged users are with your website and content.

Absolutely! Performance analytics tools allow you to compare data from different time periods. This helps in identifying trends, evaluating the impact of changes, and making informed data-driven decisions to enhance website performance and achieve SEO and analytics goals.

Performance analytics services in Australia

Melbourne
Sydney
Brisbane
Adelaide

Start your revenue growth journey with us today and discover:

  • New ways to attract more customers
  • Our predictable revenue programs
  • Create breakthroughs in customer acquisition
  • Identify quick wins to drive sales

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