Commonly asked questions
Two very popular acronyms that we get asked about a lot! Let’s start with SEO, which stands for ‘Search Engine Optimisation’. Essentially, SEO revolves around increasing your website’s visibility in organic search results whereas SEM [Search Engine Marketing – think Google Adwords], utilises paid advertising that appears on Google and Bing search results, which are normally highlighted in the top 4 search results on page 1.
To receive optimum leads, sales and overall traffic to your website it’s so important to invest in both. SEO [Search Engine Optimisation] takes 3 – 6 months to start delivering solid results so we suggest investing in both initially. SEM [Search Engine Marketing] is a quick, efficient way to get traffic to your website. SEO and SEM should be an ‘always on’ strategy to deliver bottom funnel ‘in market’ buyers to your site.
The answer to this depends on your product, the industry you’re in and of course your target audience. We encourage our clients to test and learn, dabble with a smaller budget first to see what outcomes you receive. Facebook and Instagram offer powerful targeting options and you can specifically choose the type of audience you wish to target based on their ‘interests’. LinkedIn’s targeting options are not as fine-tuned as Facebook and Instagram, although Linkedin’s audience is predominantly white collar professionals so if you are a B2B service it may be the ideal platform for you.
If you have an online store – 100%! Essentially, it allows consumers to search, compare, and shop for products [amongst multiple other retailers] without visiting you website. Google Shopping Ads appear as little thumbnail images in the search results on page one of Google. It allows you to showcase your product and price and attracts ‘ready to transact’ customers.
Youtube is a fantastic platform for raising awareness about your product or service. If you have great video content then you definitely need to showcase your product via YouTube.
YouTube advertising is so targeted, it allows you to find people that have been searching for your products or services and the platform directly displays your video to those prospects.
With over 5 years experience and success with thousands of campaigns, we know a thing or two about paid digital advertising and lead generation. You need to partner with a digital marketing agency that feels like an extension of your business — where every dollar you invest provides you with better returns. You want a team of digital people that possess a growth mindset because this environment is constantly changing and you need to partner with an agency that loves the challenge of delivering you qualified leads to your business, time and time again. Because we are a full service marketing technology company we can make optimisations to your website quickly which enhances your campaigns conversion results.