Google is one of the top search engines, and 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. Therefore, if you want to take your business on the road to success, you should run Google ads. These ads have an incredible average click-through of 3.17% for the search network, providing you maximum visibility. However, to increase Google Ads ROI, you should implement strategic approaches.
Here are five tips to help you increase your Google Ads ROI and maximise your advertising investment.
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Tip 1: Optimise Your Google Ads Keyword Strategy
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Keywords are crucial for the success of your Google Ads campaign. You should ensure that your keywords are relevant and targeted. A few tips you can try are:
- Think Like Your Customers: Put yourself in your customers’ shoes and think of terms they would use to research your products and services.
- Choose long-tail keywords: Instead of using broad terms, opt for long-tail keywords that are specific and descriptive. For instance, instead of using “shoes,” use “running shoes for women.”
- Include location if your business is local: If your business serves a specific area, include location-based keywords to ensure your ads only target local customers and yield more ROI. For example, use “plumber in Chicago” instead of just “plumber.”
Use keyword search tools like Ahref, Semrush, Keywords Planner, and others to find relevant, low-competition keywords.
Tip 2: Improve Ad Copy and Landing Pages
Your ad copy and website landing page are also important to increase your Google Ads ROI. So, make sure to improve both and make a lasting impression on your target audience. Here’s how you can do it:
- Craft Compelling Ad Copy: Your ad copy should be clear, concise, and engaging. It should also mention your products’ unique selling points, giving customers a peek into your services. There must be some specific keywords and a clear CTA to encourage them to take action.
- A/B test your ads: Create different ad copy and run an A/B test to check which headline and description resonate the best with your target audience. Use that ad copy in your Google Ads to increase Google ads ROI.
- Optimise Landing Page: Your landing page is the first thing your audience will see after clicking the link. Therefore, it should be appealing, easy to navigate, and optimised for mobile devices. Also, use images and bullet points to make things easy to understand.
- Speed Up Loading Times: Slow-loading landing pages can deter potential customers. So, optimise images and reduce redirects to ensure your page loads quickly.
Tip 3: Use Ad Extensions Effectively
Ad extensions refer to additional pieces that expand your Google ads information. These include phone numbers, links, or location information to engage customers. So, if you want to increase Google ads ROI, you should use ad extensions effectively.
For instance, placing site link extensions can drive traffic directly to your homepage or products page. If you add a call extension, users can click and call your business directly from the ad, which is particularly useful for mobile users and can drive immediate engagement.
Tip 4: Leverage Advanced Targeting Options
Another way to increase Google Ads ROI is to leverage advanced targeting options. Here are a few targeting choices that Google provides you to ensure you reach the right audience:
- Demographic Targeting: It lets you focus on users based on age, gender, parental status, or household income, making sure your ads are shown to the most relevant groups
- Keyword Targeting: In this case, you need to use keyword research tools and find keywords relevant to your products or services in the Google ads copy so that only the right audience sees the ad, increasing the likelihood of clicks and conversions.
Tip 5: Monitor and Adjust Your Campaigns Regularly
You should also continuously monitor your Google campaigns, and in case of any dent in performance, adjust them to increase Google Ads’ ROI. The following are the key metrics that help you determine Google Ads functioning:
- Return on Ad Spend (ROAS): It’s an important Google ads metric telling you about the amount of revenue you’ve earned from every dollar spent on a campaign.
- Number of Conversions: The number of conversions entails how many people you’ve converted into customers from your Google Ads campaign. It’s calculated by dividing the number of customers by the number of visitors.
- Cost per Acquisition: It’s also known as cost per action and helps you determine the total amount you’ve spent to get a desired action from customers.
FAQs
How can I increase my ROI on Google Ads?
There are various tips that you can rely on to increase Google Ads ROI. For instance, you can optimise the landing page, and ad copy as well as leverage targeted advertising.
What are the best tips for optimising Google Ads?
The best tips for optimising Google ads include using negative keywords so only relevant audiences see your products and using ad extensions to increase Click-through rates.
How do keywords affect Google Ads ROI?
Keywords are the backbone of Google Ads. It’s necessary to ensure you pick the right keywords for your business so they display to the audience you are aiming for, boosting chances of conversion. Vague or highly competitive keywords make it difficult for your ads to rank, reducing overall ROI.
Why are ad extensions important in Google Ads?
Ad extensions are important for your Google ads as they provide additional information, enhance visibility, and improve click-through rates by providing users with reasons to engage with your business. These include links to specific pages, contact details, or location information.
How can I use advanced targeting in Google Ads?
You can use advanced targeting in your Google Ads by opting for options like demographic targeting, keyword targeting, and placement targeting to reach potential customers.
What is the importance of monitoring Google Ads campaigns?
Morning Google ads campaigns are important to identify performance trends and for efficient use of ad spend. Therefore, you should regularly keep an eye on key metrics like click-through rates, conversion rates, and cost-per-click.
How do I improve my Google Ads copy and landing pages?
You can improve your Google ads copy by making it clear and compelling with strong calls to action. To optimise landing pages, you can make it easy to navigate on mobile devices and boost loading speeds.
What are negative keywords in Google Ads?
Negative keywords refer to terms that prevent your Google ads from showing when specific phrases are searched. These are irrelevant terms that aren’t related to your business, and adding them to your Google ads campaign reduces overall ad spend.
Conclusion: Continuous Improvement for Higher ROI
To increase Google Ads ROI, you should adopt a few optimisation strategies, including crafting attractive ad copies and using ad extensions. Need some professional assistance? 3 Phase Marketing offers the best-paid ads service, taking care of your Google ads. Contact us today to learn about us and run powerful Google ads with minimal spending.
