Why Mobile Optimisation is Crucial for Modern Marketing 

why mobile optimisation is crucial for modern marketing

With smartphones outnumbering desktops and people rushing to their phones for practically everything, businesses stand a good chance of getting noticed. As of February 2024, mobile devices accounted for over 65% of all website traffic worldwide.  This means that if you run a business and your website isn’t optimised for mobile users, you’re missing out! […]

Web Development Role in Digital Marketing

web development in digital marketing

Nowadays, digital marketing has become crucial to a business’s success. That’s why your digital marketing strategy should be designed to set your business ahead of the competition. One of the best ways to do that is through web development.  In this article, we’ll explain the importance of web dev in digital marketing. We’ll also cover […]

Strategic Keyword Research: A Deep Dive into SEM Campaigns in 2024

strategic keyword research

Search Engine Marketing (SEM) campaigns are a great way to boost your business visibility and drive conversions. However, your SEM campaign may not reach its full potential without proper keyword research. Yes, it’s true! Thoughtful keyword research is the driving force behind successful SEM. You must target keywords that align with your target audience’s search […]

Secure Your Website: The Essential Guide to WordPress Risk Management

essential guide to wordpress risk management

We live in a digital age, and your company’s website is the face you show the world. It’s the first thing they see when they look you up, it’s where they find information about you and the products or services you offer, and it’s how you turn interest into business. It’s crucial, therefore, that your […]

Google SGE 2024: Impact on SEO & Traffic

google sge 2024 impact on seo & traffic

Google has 8.5 billion searches a day. This shows that millions of people around the globe are using Google’s search engine as their go-to source for information. So, to improve their search experience, Google has launched its Search Generative Experience (SGE) in 2024.  The purpose of Google SGE 2024 is to provide internet users with […]

The Ultimate Guide to Crafting Engaging Content for Your Audience

ultimate guide to crafting engaging content for your audience

The Importance of Engaging Content Engagement is the magic ingredient that transforms standard content into a compelling narrative that captivates the audience, inviting them to read on. In the digital age, where information overload is prevalent, the ability to grab and hold the reader’s attention is paramount.  Engaging content not only aligns with the interests […]

Google is removing third party cookies – here is what you need to do.

Google removing third-party cookies: what you need to do

In the ever-evolving digital landscape of 2024, businesses face new challenges and opportunities. One of the pivotal shifts is the growing need for server-side tracking.  As digital marketing experts, 3 Phase Marketing (3PM) is perfectly positioned to guide your business through this crucial transition, ensuring that your advertising efforts are both effective and compliant with […]

TikTok – The New Search Engine for Gen Z

tiktok – the new search engine for gen z

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for businesses aiming to capture the attention of the elusive Gen Z audience. Enter TikTok, a social media platform that has rapidly evolved into much more than just a hub for viral dance challenges and entertaining videos. With its intuitive search […]

Getting Started with PPC Marketing: Tips and Techniques for Success

getting started with ppc marketing

In the dynamic landscape of digital marketing, we see variations of paid media advertising, paid ads, Pay-Per-Click (PPC) and more. So it’s no wonder they stand out as a powerful strategy to drive targeted traffic to your website. Today we’ll dive into the world of PPC marketing, providing insights, tips, and techniques that can help […]