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Traditional fresh food market pivots to eCommerce marketplace

The client

Our services

Who are they?

Adelaide Central Market is one of the largest undercover fresh produce markets in the Southern Hemisphere and a premier food destination for multicultural cuisine. 

 

What we did

The goal of this project was to increase revenue streams, up market share and provide an insurance policy against future lockdowns by creating a forward-thinking online, multi-vendor marketplace. By transforming a 150-year old market into an online store using ShopifyPlus, customers can now purchase groceries 24/7 from Adelaide Market’s 40 independent traders with one single transaction and have them delivered straight to their front door. The competitive edge Adelaide Central Market now has over the big players is clear and, in the first 12 months alone, they saw a 560% increase in sales.

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