- 1300 883 986
- 1300 883 986
Adelaide Central Market boasts over 150 years of history and is one of the largest undercover fresh produce markets in the South Hemisphere, and a premier food destination for multicultural cuisine.
Facing repeated closures caused by Covid19 lockdowns, the client needed an insurance policy against future closures, as well as to increase revenue streams and up their market share to recover from lost business.
We took on the monumental task of adding an online store to the Market. Using ShopifyPlus, we gave customers the ability to purchase groceries 24/7 from the Market’s 40+ independent traders and have their produce delivered straight to their door, with one easy transaction.
Adding an online presence gave Adelaide Central Market a huge competitive edge over their competitors, and in the first 12 months alone, they saw an incredible 560% increase in sales.
Who are they?
Adelaide Central Market is one of the largest undercover fresh produce markets in the Southern Hemisphere and a premier food destination for multicultural cuisine.
What we did
The goal of this project was to increase revenue streams, up market share and provide an insurance policy against future lockdowns by creating a forward-thinking online, multi-vendor marketplace. By transforming a 150-year old market into an online store using ShopifyPlus, customers can now purchase groceries 24/7 from Adelaide Market’s 40 independent traders with one single transaction and have them delivered straight to their front door. The competitive edge Adelaide Central Market now has over the big players is clear and, in the first 12 months alone, they saw a 560% increase in sales.