Adelaide Central Market

Fresh produce, fresher ideas

Struggling with repeated closures and needing to increase their business, Adelaide Central Market came to 3PM for help, and we answered with a bold strategy that paid huge dividends.

Adelaide Market
0 %
Increase in sales in the first year

The Company

Adelaide’s favourite marketplace

Adelaide Central Market boasts over 150 years of history and is one of the largest undercover fresh produce markets in the South Hemisphere, and a premier food destination for multicultural cuisine.

The Challenge

Future-proofing required

Facing repeated closures caused by Covid19 lockdowns, the client needed an insurance policy against future closures, as well as to increase revenue streams and up their market share to recover from lost business.

The Solution

Pivoting to eCommerce

We took on the monumental task of adding an online store to the Market. Using ShopifyPlus, we gave customers the ability to purchase groceries 24/7 from the Market’s 40+ independent traders and have their produce delivered straight to their door, with one easy transaction.

The Results

Producing results

Adding an online presence gave Adelaide Central Market a huge competitive edge over their competitors, and in the first 12 months alone, they saw an incredible 560% increase in sales.

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Traditional fresh food market pivots to eCommerce marketplace

The client

Our services

Who are they?

Adelaide Central Market is one of the largest undercover fresh produce markets in the Southern Hemisphere and a premier food destination for multicultural cuisine. 

 

What we did

The goal of this project was to increase revenue streams, up market share and provide an insurance policy against future lockdowns by creating a forward-thinking online, multi-vendor marketplace. By transforming a 150-year old market into an online store using ShopifyPlus, customers can now purchase groceries 24/7 from Adelaide Market’s 40 independent traders with one single transaction and have them delivered straight to their front door. The competitive edge Adelaide Central Market now has over the big players is clear and, in the first 12 months alone, they saw a 560% increase in sales.

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