The digital marketing industry is quickly growing in Australia. Statistics reveal that the digital advertising market in Australia is projected to grow by 4.44% between 2024 and 2028, resulting in a market volume of US$15.8bn by 2028.
So, if you want to pursue your career as a digital marketer, you must have the right skills to stand out in the industry. Google certifications help you with this. They provide a structured learning experience that ensures you’re up-to-date with digital marketing trends.
Want to know more? This article is your complete guide to Google certifications for digital marketers and their benefits. Let’s dig in!
Understanding Google Certification: Why It Matters in Digital Marketing
Google certifications are typically online courses that Google creates to equip you with advanced skills, including digital marketing, content writing, website development, and many more. The goal is to help you learn some skills from the comfort of your home and enhance your chances of landing a job.
Benefits of Google Certification for Digital Marketers
If you are planning to get Google digital marketing certifications, you can enjoy the following benefits:
Boosts Your Chances of Getting Employed
Considering the high inflation rate, having a job isn’t a choice but a necessity. Google digital marketing certifications greatly help in this regard.
They show employers that you have solid digital skills that can make you an ace in the digital business world. Moreover, having Google certifications depicts that you are willing to learn.
Both these qualities are wanted by potential companies or employers, significantly increasing your chances of getting a job.
Helps You Stand Out in the Crowd
The digital marketing space is becoming competitive with each passing day. Therefore, basic digital skills aren’t enough to excel in this field.
To stand out, you need to have advanced knowledge and skills, and Google certificates provide exactly that. They assure you that you are knowledgeable enough to use Google tools and understand Google algorithms.
In addition, you can enrol in as many courses as you want to get the maximum certifications. This represents your willingness to learn and invest in personal growth, making it easy for you to stand out in the crowd.
It’s In Demand
Digital marketing is a rapidly growing and evolving industry, as almost all businesses now rely on digital data-driven strategies to grow. As a result, digital marketers who are experts in Google Ads, Analytics, and other tools are in demand.
You can expect plenty of job opportunities from small to large companies, good salaries, and timely increments that make the profession even more exciting.
Statistics reveal that the average digital marketing salary in Australia is $92,404 per year or $47.39 per hour – this is only going to increase in upcoming years.
However, you need Google certifications to make the most of this digital revolution. They ensure that you are properly trained in the most up-to-date digital techniques and strategies, positioning you as a sought-after candidate.
Key Google Certifications Every Digital Marketer Should Consider
Here are the key Google certifications you should get to excel as a digital marketer:
- Google Ads Certifications: As the name suggests, Google Ads Certifications show that you are an expert in digital advertising. They cover topics like how to create and optimise PPC campaigns and guide you about search, shopping, and display ads. Here are the popular Google Ads courses:
- Google Ads Video Certification
- Google Ads Creative Certification
- Shopping Ads Certification
- Google Ads Measurement Certification
- Google Analytics Certifications: Google Analytics certificates recognise you as an expert in data analysis. They guide you on how you can use advanced technologies like AI to analyse and visualise data. You also get to know about key metrics and performance-tracking processes that help you make data-driven decisions. Some Google Analytics Certificates are:
- Google Analytics for Beginners
- Dive Deeper into GA4 Data and Reports
Google Certification vs. Other Digital Marketing Certifications: What Sets It Apart?
There are many reasons that make Google certifications a preferred choice over other digital marketing courses and certificates, such as:
- Google Certifications are recognised globally as many businesses rely on Google’s data to run their marketing campaigns. On the other hand, other certificates, while knowledgeable, may not be a trusted benchmark for employers.
- Google Certificates focus on providing hands-on learning experience with tools like Google Analytics and Google Ads. You can then apply this knowledge in real-world scenarios without any issues, which boosts your campaign’s effectiveness and builds employer trust in your abilities. Contrarily, traditional digital marketing certificates may focus more on theoretical learning, hence lacking practical learning.
FAQs
What is Google Certification in digital marketing?
Google Certifications are badges or validations that you acquire after completing a series of Google courses. They show your proficiency in using Google’s analytics and other digital tools.
How does Google Ads certification benefit marketers?
Google Ads certification benefits marketers by representing them as an expert in online advertising. Marketers can then create, manage, and optimise Google Ads that maximise their chances of landing a job.
How does Google Certification enhance PPC campaigns?
Google Certifications enhance PPC campaigns by providing individuals with knowledge of ad best practices, keyword targeting, and bid adjustment. This helps them create highly optimised campaigns that yield the desired results, such as high traffic or more ROI.
What are the benefits of having multiple Google Certifications?
Having multiple Google Certifications boosts your skill set and makes it easy for you to stand out in the crowded digital marketing job space. It shows your willingness to continue learning and attracts potential employers so you can get a high-paying job.
How does Google Certification impact marketing and strategy development?
Google Certifications enable digital marketers to improve their marketing and strategy development. You can analyse your ads and content performance and develop strategies to optimise campaigns based on real-time data insights for impactful marketing.
Conclusion
Google digital marketing certifications are great for learning about new digital marketing trends and equipping yourself with advanced skills to land a good job. However, if you are a business looking for a reliable digital marketer to handle your tasks, 3 Phase Marketing is the best.
Our professionals have Google and other necessary certificates and put their learning into action to take your business to new heights. Contact us today to learn more about us and grow your business digitally!
