Driving results for Sherpa

Who are they?

This Australian, on-demand courier service

What we did

In April 2020, Sherpa partnered with 3PM to deliver a dynamic marketing strategy that would put them at the forefront of surviving the pandemic that had recently rocked the market. We create a paid search campaign and a micro-site optimised for lead generation using advanced user experience functionalities.

In 4 months of activity, we delivered the client with over 1,500 leads through phone calls and form submissions. The website conversion rate was at an average of 6.62% and kept increasing, with a +18.28% increase from the first two months of the campaigns to the last two months. The result for the client was over 80% conversion rate from leads to sales. The campaign success lead to onboarding of two new Business Development Managers for Sherpa just to keep them with the demand.