Have you created top-quality content, and your website is also optimised, but you aren’t ranking? Well, it’s probably because you’re missing one important ingredient: high authority link building. These links act as a vote of confidence, showing search engines that your content is trustworthy and valuable. But how do you acquire high-authority links?
To help you in this regard, we are going to discuss what high authority links are, why they matter, and the best strategies to obtain them. Continue reading!
Understanding the Power of High Authority Links in SEO
High authority links in SEO refer to high-quality backlinks that you acquire from reputable websites, typically having a domain score of 70 or above. Here’s an overview of the benefits of getting high authority links for your website:
- Boost Rankings: When a reputable website or source links to your domain, search engines consider it an endorsement of your website’s trustworthiness. They see you as an authoritative entity and place your content in the top results for a particular keyword, leading to improved SEO rankings. That’s the reason 79.7% of SEO specialists consider link building a quite important part of their SEO strategy.
- Increase Website Traffic: It’s quite obvious – as your content is placed at the top positions in search engines as well as on someone else’s website, more people are likely to see it and visit your website. This results in an increase in organic and referral traffic that gives you the chance to convert first-time visitors into loyal prospects.
How Content Marketing Drives High Authority Link Building?
Content marketing plays a massive role in driving high-authority link building. How? Well, top-notch content filled with up-to-date industry information encourages other prominent websites to link back to your site, contributing significantly to your website’s authority. They look for unique solutions for their audiences, and if your content provides that, you can easily acquire backlinks.
Here are the type of content that helps you in building high authority links:
Listicles
Listicles are simply articles formatted in a list pattern. For instance, “5 ways to lose weight naturally” or “Top 10 tools for SEO. They are quite popular among the audience as they break down complex information into small, digestible sections.
If you post listicles with engaging data, you can maximise your chances of getting high authority backlinks, as websites know that listicles get 70% more traffic than posts without lists.
Infographics
Next, you can create infographics, which are a popular way to get high-authority links. Studies also suggest that 61% of SEO experts find infographics an efficient means of earning backlinks.
So, all you have to do is create an infographic with an impressive design and well-researched statistics. Then, share it on your website and social media to grab the attention of industry experts and your audience.
Content Strategies That Generate Valuable Backlinks
Now that you are aware of the benefits of high authority links and the type of content that can help you get your hands on them, you must be looking for content creation strategies. If so, here are the tips you should follow to make your content worth sharing:
Focus on Your Audience
You may not know this, but the best content perfectly targets the interests and problems of your audience.
So, when creating your content marketing strategy, you should focus on your audience. Put yourself in their shoes and consider what challenges they may face that you can solve and what questions they might have that you can answer.
By making your content around their needs, you increase the likelihood of other websites linking to it as a helpful resource.
Create Your Content Copy
Another thing you should do is create a copy of your content. Start by doing thorough research on your topic, whether it’s about technology or health.
Using tools like Ahref and Keywords Everywhere, find relevant and high-search-volume keywords and incorporate them into your content for maximum impact. Don’t be afraid to ask questions to engage the audience or set the scene for an immersive reading experience.
Most importantly, create a compelling headline that offers value and has the right hook to entice the audience. A good example is “10 Proven Strategies to Boost Your Website Traffic in 30 Days.” This builds trust that your content is valuable and informative, increasing the chances of backlinks.
Share Your Content
Now, you should share your copy on different social media channels and reach out to relevant influencers for maximum visibility.
Other than that, you should email your already existing users or subscribers about the new content. Find opportunities for guest posting or offer broken-link replacement options to other websites to get backlinks.
Also, reach out to website owners and industry experts in your niche, create positive relationships, and share your copy with them to acquire high-authority links.
FAQs
What is high authority link building?
High authority link building is the process of acquiring backlinks from credible websites with high domain authority. It increases the trustworthiness of your website, improving overall SEO rankings.
How does content marketing help with high authority link building?
Content marketing revolves around creating and sharing content that caters to the needs of the target audience and has unique information. This prompts other authoritative websites and experts to link your content in their posts, providing you with high-authority links.
What are high-quality backlinks, and why are they important?
Generally, high-quality backlinks are those in which a credible and high-domain authority website links to your article in its anchor text. They are quite important as they increase organic traffic to your website and also improve overall search engine rankings.
How does off-page SEO benefit from high authority link building?
High authority link building is very beneficial for off-page SEO. It boosts your website’s authority and credibility, bringing in more organic traffic.
How does content optimisation influence link building?
Content optimisation greatly influences link building. Properly optimised content with the right keywords is more likely to rank in SERPs, so more websites can find and link back to your posts.
What role does link outreach play in building high authority links?
Link outreach plays an important role in building high authority links. It involves contacting relevant websites and bloggers to request backlinks to increase your rankings and overall credibility.
Conclusion
High authority link building can help you get the top spot in SERPs and build meaningful relationships with industry experts. However, if you are unable to get good backlinks, leave the job to 3 Phase Marketing. We have experts who are efficient in link outreach, taking your content marketing game to the next level. Contact us today to learn more about us and our services, and let us boost your online visibility!
