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The 6 best digital marketing strategies for startups

At 3 Phase Marketing, we LOVE working with startups! For so many startups, founders truly pour themselves into their business and have high hopes of changing their niche for the better. Along with enthusiasm and high energy, lots of new businesses have a culture that promotes the same values as 3PM – being the best you can be to help your ideal customer day in, day out. Startups are often rooted in innovation and are notorious for their fresh ideas – known by many as ‘disruptors’.

 

If you’re looking for the best digital marketing strategies for startups, you’re in the right place. Marketing is changing all the time and digital marketing is now an essential component for practically every business who wants to succeed and dominate their competition. Knowing what’s what will give you a head start and help take your business to heights higher than Neil Armstrong in 1969.

 

1. Email marketing that converts

Email marketing has kind of a bad reputation among some, and a few people even think it’s not worth bothering with in 2021. But the stats tell a different story. For those businesses getting their email marketing right, it can deliver a return on investment [ROI] that’ll make you wish you nailed it sooner. According to Hubspot, email generates an average 3,800% ROI, making it one of the most successful digital marketing tools out there. 

 

So how DO you get it right? It’s about creating an email campaign that really SPEAKS to your audience. Whether that’s personalising the content, creating subject lines that grab attention, or just giving customers a reason to never send you to junk – getting it right doesn’t have to be complicated. 

 

2. Engaging social media marketing

If your startup isn’t doing social media well [or even at all], you could be missing out on valuable leads. Ever looked up a local café and they didn’t have a delicious-looking Instagram account to offer? Whether it was blurry photos, 0 followers, or badly-written captions – it doesn’t matter how good their food was, you probably found your noms elsewhere. Get your social media marketing strategy right and you’ll see your audience [and your profits] expand.


3. Well-executed PPC

Pay-per-click [PPC] marketing uses search engine advertising to draw visitors to your website and generate more leads for your business. For any startup, PPC advertising can offer soooo many advantages – especially when executed strategically. The best part about PPC is that you can reach the right customers at the right time, and you don’t have to wait around for results. The data and insights provided by Google from PPC campaigns can be invaluable too, and help you refine to perfection. 

 

4. Effective SEO

At 3PM, we love combining the [almost] instant power of search engine marketing [SEM] with strategic search engine optimisation [SEO] to get your business attracting customers like a startup-shaped magnet.

 

SEO can take a little longer, but it’s worth it. If you want a Google ranking that you’re proud of, effective SEO can deliver time and time again. After all, what’s the point of a good-looking website if no one ever finds it?

5. Content marketing that adds value

At 3PM, we know that for any business, content is EVERYTHING. From blog posts to video tutorials, awesome content is something that audiences in every niche have come to expect.

 

The true beauty of content marketing is that it allows you to build meaningful relationships with your ideal customers, without the hard sell. It can create trust by establishing your business as an expert in your field. It can reveal your human side. It can be the expression of your brand voice that keeps audiences coming back for more.



Well-executed digital marketing should allow your startup to have boosted visibility online, increased conversion rates, enviable levels of brand awareness, and enough leads to walk 101 Dalmatians with. Woof.

 

Using these digital marketing tips for startups, you’ll be increasing your sales and improving your customer engagement before you can say ‘3PM are the best thing ever’. If you’d like friendly, expert advice from our team on how your business can improve using the power of digital marketing, get in touch today.

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