The power of advertising on YouTube [and why your competitors aren’t already doing it]

You’ve no doubt heard that video marketing is where it’s at. It’s no longer enough to rely on a decent website, well-written blog posts and engaging emails. If YouTube advertising isn’t part of your digital strategy yet, you could be missing out on a treasure-trove of high-quality leads.  

Don’t believe us? The stats are mind-blowing

  • Video advertising spend in Australia is expected to reach US$3.08bn this year with an annual growth rate of 12.06% over the next five years.
  • 54% of consumers want to see more videos from businesses they support.
  • In 2022, people are watching an average of 100 minutes of video per DAY! 

When it comes to YouTube specifically, the evidence is equally undeniable. According to this Impact Report, YouTube contributed $1.4B+ to Australian GDP in 2021 and 77% of SMBs in Australia with a YouTube channel agreed that it played a role in helping them grow their business.

So, what are the benefits of advertising on YouTube?

It’s cost effective

YouTube advertising follows the pay-per-click [PPC] model, meaning you only pay when someone clicks on your ad [and you can set budget limitations].

It’s highly targeted

You can reach your target audience on YouTube by topics, demographics, interests, location and remarketing list. You can even get more granular and create a custom affinity audience to target super-specific audiences.

It helps you connect with your audience

Videos can be more unique, memorable and personal than almost any other form of marketing. 

Success is easy to measure

Using the ‘Analytics’ tab from your YouTube account, you can track views, cost-per-click, impressions, engagements, budget details and more. 

Are there different types of YouTube ads?

Yes! Depending on your business goals and audience, there are a variety of ways to make an impact with customers on YouTube. 

  • Discovery ads
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Bumper ads
  • Overlay ads
  • Responsive display ads

We know, it can be overwhelming when trying to choose the right YouTube ad type for your business! Give 3PM a call and we can talk you through the ins and outs of effective video advertising for your brand. 

How to get started with YouTube advertising

It CAN be intimidating advertising on YouTube if you never have before, but trust us, it’s worth it. Before you hire a videographer or get your camera out, consider the following:

Define your goals

What do you want to achieve by advertising on YouTube? Do you want more conversions on your website? Are you hoping to educate, entertain or inform? Or all three? Spending time on this step will save you more in the long run. 

Who is your audience?

Your YouTube ad might not be for your entire customer base – you might want to target a specific segment of people. Do you want to target all genders or just one? Do you want to target parents or those without children? What about age?

What’s your budget?

What daily budget are you most comfortable with? Again, depending on your goals, you might want to test out your ad with a small budget to start with, then, if it works, increase your spend.

Why aren’t all of your competitors advertising on YouTube yet?

The key word in this sentence is ‘yet’ – and it’s the same reason you’re not leveraging the power of YouTube marketing: it’s new, it’s intimidating and it’s easier to stick with what you know. Right?

Although video marketing has been around for ages, it’s still something that many businesses haven’t had the courage to try yet. 

At 3PM, we’ve been helping clients create high-impact, high-converting, business-changing videos for years. We know just what works and love helping brands reach new audiences with engaging video content. 

Why not give it a go?

As video creation gets more and more affordable and with the ability to set daily PPC budget limitations on your video campaigns, why not give YouTube advertising a go? Contact the 3PM team today and we’ll talk you through what you need to do to make it a success. For many clients, once they see the success that YouTube advertising can bring, they never look back. 


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