You might think you’ve got your digital marketing strategy sorted. Your website looks good, your social media accounts are getting amazing engagement and your blog posts are getting shared faster than a tub of hummus at a post-lockdown picnic. But without a mobile-friendly website, your sales could be missing out.
Making sure that your whole digital marketing strategy is mobile-friendly is something that lots of businesses forget about, but by improving it now, you can start seeing those sales climb sooner than you think.
Here are 3PM’s top three reasons why your website needs to be mobile-friendly.
1. Increased Sales
It’s not hard to see why mobile eCommerce is on the rise. It’s so much simpler and faster for customers to search from a little device in their hands [often on the go] than to wait until they’re sitting at a laptop or desktop.
By 2026, traffic driven to websites from mobile phones is expected to increase by over 200% and already accounts for more than half of all web traffic. So, if your website isn’t made for mobile, you could be missing out on serious sales.
As a digital marketing agency working with clients every day, we see that regardless of what industry, a mobile-friendly approach is one of the best ways to guarantee that you genuinely compete with your competitors.
2. Improve your SEO
Want to rank higher in Google’s search results? Optimising your website for mobile can have a massive impact on where you rank in the search engine results pages [SERPs].
Google used to score websites based on their desktop performance but, thanks to an algorithm update called Mobile First, it now predominantly uses the mobile version of sites to determine indexing and ranking.
That means it’s no longer an option to have an amazing mobile-friendly website – it’s something you need to get found easily online. It’s all about reaching your perfect customer at the right place and the right time and on whatever device they choose.
3. Better user experience
We all want to make sure that our customers are getting the best experience possible when they interact with our business. Part of improving user experience [UX] is ensuring your website is fully optimised for mobile.
The mobile version of your site is often the first impression that someone will get when they find your business online. Make sure it’s not a lesser version of your ‘real’, desktop site. It needs to be easy to use, fast to load and have eye-catching calls to action [CTA].
Does your business consider the needs of mobile users? When we visit a website on a mobile or tablet and it’s slower than a slug with a hangover, it’s not just off-putting – it can deter us from visiting the site ever again.
According to Google:
- 79% of people who don’t like what they find on one site will go back and search for another site, meaning your competitors benefit.
- 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly.
“Having a great mobile site is no longer just about making a few more sales. It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.”
Does your business need a mobile-friendly site?
Whether you want improved search engine rankings, are keen to enhance UX or just want better-looking conversions, the answer is YES!
It has never been easier to get your business mobile-friendly – but implementing it yourself can be a struggle without expert knowledge.
At 3PM, we have a proven track record of executing websites that include complementary efforts such as SEO, email marketing, PPC advertising and social media strategy. Our eager team of digital specialists are ready and waiting to help your business succeed using a mobile-friendly digital strategy. Give 3PM a call today.