Healthcare Marketing
Discover a better way to get more bookings and drive revenue.
Become a trusted healthcare provider and
drive more leads and bookings into your clinic
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Ready to grow your healthcare business, but not sure where to start?
We are still navigating the post-pandemic era, but the world has yet to fully recover from its effects. The economy remains sluggish, and the healthcare sector faces rising costs and staffing shortages.
In these challenging times, investing in your business is a tough decision, but it’s crucial. Especially when your competitors are slowing down. Now is the time to audit and revamp your website and social media profiles to handle increased traffic, optimise your paid ads to attract new leads, and create engaging content to build a loyal community.
If you’re unsure how to achieve these tasks, we’re here to help. Our in-house services cover everything from website design and SEO to ad management, offering comprehensive healthcare marketing packages that are fully customised to your needs, goals, and budget.
Whether you need search engine optimisation to help local patients find you on Google, Google paid ads optimisation to attract the right audience, or a sleek website upgrade with automated booking systems, we’ve got you covered.
Simply click the button below, and we’ll review your current assets and discuss our recommendations.
We turned Dr Snip into a household name
(and a 7 figure business)
- Increased lead generation by 900%
- Google page 1 of for 120 keywords
- Scaled to 9 clinics nationally
- Website conversion rate over 20%
- Lower the cost per lead by 65%
Loved by Australian Healthcare Companies
What our clients say about our healthcare digital marketing results
What a fantastic company! From the first engagement right through to what was delivered was amazing! The website and marketing strategy was elite! Sonia, Neha and the whole team are world class. Not in the wildest dreams could we expect the product we received, and this instantly transferred into a high functioning business with clients commenting how amazing the website was. Thank you again and I know that for all our projects we have going forward 3PM is the place we will go.
Joshua Tinning
The Rosemary Centre
- Verified Customer
I am delighted with the work by 3PM and endorse them for anyone looking for a high quality boutique web site. As a surgeon, my work is based on reputation and attention to detail and this is what I looked for in a web developer. With 3PM nothing was too much trouble. I had literally hundreds of requests, suggestions and modifications and all were addressed promptly, accurately and efficiently. My project manager, Francesca, is a gem and was fantastic work with. I recommend her and 3PM without hesitation for anyone looking for excellent web design work.
DR ILLAN FREEDMAN
MELBOURNE HIP SURGEON
- Verified Customer
We loved working with the team at 3PM. From the initial brand concepts all the way through to our website, they really took the time to understand our target audience. The tonality and communication strategy was developed to connect with our core audience. The brand visuals and esthetics are professional but also reflect our culture of hustle and humor. Our clients are in the medical industry so it was really important for our marketing partner to nail the brief, and they certainly did!
Sophea Heng
HENG & HURST
- Verified Customer
3PM Has generated exceptional results for these Healthcare Brands
The best healthcare brands partner with us right now to gain a competitive advantage.
Dr Snip
Grief Australia
Happi Matters
Dental & Skin
Heng & Hurst
Rebuild Physio
Dental Lodge
Rosemary Centre
Mr Ilan Freedman
Loved by Australian Healthcare Brands
How do we compare to other Healthcare Marketing Agencies?
| Benefits of working with 3PM | 3PM | Other Agencies |
|---|---|---|
| No lock in contracts |
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| Senior marketing team |
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| Honest & transparent |
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| Marketing strategy included |
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| Upfront quoting, no surprise bills |
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| 100% Accountable for your results |
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| National team with face to face meetings |
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| 31+ Long term employees |
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| In house design, digital, web and strategy |
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Our 3 Business Growth Pillars
Conversion focused experts
Without spending more on advertising, our conversion strategies will improve your lead flow and sales, so you can enjoy more predictable growth in your business. Your new ad ROAS will be worth celebrating.
Data optimisation framework
You’ll have insights into what landing pages, headlines, keywords and offers resonate with your customers, so you can amplify your growth through data and intelligence using our DOF™ framework. This gives you more confidence and control in your business.
Customer insight specialists
Our clients get faster results by applying our NLP (Neuro-linguistic programming) design principles. We know how to craft landing pages, websites & campaigns that build a meaningful connection that helps your customer buy from you with confidence and clarity.
Your step-by-step journey to growing your healthcare business starts here
Revenue Goals
We delve into a detailed examination of your financial plans, ensuring a clear alignment between your online strategy and overarching vision for business success. Our strategists work backwards, what are your financial goals for your business then we determine how many patients, bookings and leads we need to achieve your goals.
Gap Analysis
To develop a healthcare marketing plan, we start by identifying target audiences and competitors to understand market trends. We then look at market research to gather insights into patient preferences. This thorough understanding forms the basis for crafting effective marketing strategies to meet your goals.
Conversions Tactics
We focus on conversion and technology to optimise your website for maximum bookings and conversions. We strategically map out the user journey, identifying key touchpoints where visitors can be converted into customers or engaged leads. Our team of developers can also integrate your clinical systems into your website.
Communication
Effective communication with your target audience means understanding their needs and preferences. Craft empathetic messaging, use clear language lower resistance by actively addressing your patients fears and concerns. This helps you build trust and foster connections.
Optimise for Growth
In the final stage of our healthcare marketing journey, we focus on continuous growth and optimisation to maintain your online presence as a dynamic and valuable asset for your practice. We employ data-driven strategies, assess patient behavior, and review performance metrics to identify areas for maximum impact and success.
Meet the Founders, Sonia and Tamara
From zero to 25 million in sales
- Achieved 25 million in sales for our agency 3 Phase Marketing
- Generated over 7 billion dollars in sales for our clients
- Australian Financial Review nominated our agency, The Most Innovative Company (2021, 2022)
- We were listed as one of the fastest growing startups in 2020 by the Australian Financial Review
Loved by Australian Business Owners
We've been transforming businesses online for 8+ years
EXCELLENT 5 STAR
Dr Snip
“The reason we chose to work with 3 Phase Marketing was to get some extra firepower within our own internal marketing team. We wanted an agency to help us create a better-converting site, make our ads more efficient and help us connect with the right clients and bring in the right leads.”
Dr Nick Demediuk
- Verified Customer
If you are serious about growing your healthcare business parter with us
We live in a digital world and all business growth is now dependent on your marketing.
Frequently asked questions
Every business is a digital business now which means that even healthcare providers need to meet the digital buying habits of today’s customers. Digital channels play a critical role in developing a relationship with your future patients.
Healthcare marketing does differ from other industries due to stringent regulations, ethical considerations, the need for educational content, emotional appeal, longer sales cycles, emphasis on trust and reputation management, and heightened focus on data privacy due to the sensitive nature of health information.
At 3PM, we bring nine years of extensive experience to the table, specialising in digital marketing strategies tailored specifically for the healthcare industry. Over the years, we have successfully partnered with numerous healthcare companies, assisting them in scaling up their operations through our comprehensive approach to the entire customer journey.
Our team is dedicated to addressing patient fears and concerns with empathy and expertise, ensuring that our marketing efforts resonate effectively with our clients future patients.
Google Ads play a crucial role in healthcare marketing by enabling providers to reach potential patients, promote services, and increase brand awareness. Healthcare companies use Google Ads to target specific conditions or procedures, localise their campaigns, optimise for mobile users, and engage in remarketing efforts. They also use ads to promote educational content and measure campaign performance. However, it’s essential to adhere to regulations like HIPAA and maintain accuracy and transparency in ad content.
With a healthcare company website development, key strategies include beautiful branding to build immediate trust, user-friendly navigation, mobile responsiveness, and developing content to address patient fears and motivations. We always implement SEO best practices to improve visibility, while integrating appointment scheduling and patient portals streamlines the patient experience. Data is protected with our layer of cyber security to ensure patient privacy is maintained.Robust security measures are vital components, which is why we developed our website protection plans ensuring protection of sensitive patient information. Overall, these strategies work together to provide a seamless and informative online experience for patients while maintaining compliance and security standards.
Yes, SEO is vital for healthcare providers as it enhances their online visibility, making it easier for potential patients to find them. By optimising their websites for relevant keywords and local search terms, providers can attract organic traffic and acquire new patients cost-effectively. Additionally, appearing at the top of search results instills credibility and trust in patients. Through SEO, providers can also educate patients about health topics, gain a competitive edge, and establish themselves as trusted sources of healthcare information in their respective specialties.
Healthcare social media significantly helps in attracting more patients by increasing reach, building trust through engagement, and distributing educational content. Providers use platforms to share informative material, promote services, and interact directly with patients, fostering connections and loyalty. By leveraging social media’s potential for real-time communication and community-building, healthcare providers can effectively engage with patients, demonstrate expertise, and ultimately attract new patients to their practice.