Google is the most renowned search engine, and to keep its search results relevant and user-friendly, it updates its algorithms regularly. However, oftentimes, this update may hit your website. You experience a sudden drop in traffic, a decrease in rankings, and a potential loss in revenue. Surprisingly, you can overcome these setbacks. Yes, it’s true!
In this article, we will discuss some of the best ways to recover from Google’s core update. Continue reading!
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Steps to Recover from Google Core Update
Here are a few tips that will help you recover from the Google Core update:
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Don’t Panic!
It’s totally understandable to get stressed when your site has been hit with a Google update. However, the best practice is to avoid panicking and wait for the update to complete before making abrupt changes.
Why? Google updates take a few weeks to roll out, and during that time, you may see a loss of traffic due to temporary changes in the search results.
But once the update is complete, your traffic returns or even increases and making any changes in the middle of an update out of panic is a huge gamble. It does more harm to your website content than good, requiring extensive SEO strategies to regain your ranking.
Analyse the Impact on Your Website
Once the update has fully rolled out, analyse your website for any impact. Use tools such as Google Analytics to get insights into which pages were most affected.
For instance, you should navigate to Acquisition > All Traffic > Channels > Organic Search. This will give you an overview of how the update has hit your website’s organic traffic. A few things you should look at include:
- Are there specific keywords that saw a significant drop?
- Are particular types of content more affected than others?
This will help you identify areas for improvement and how to recover from Google’s core update.
Content Quality Improvement Strategies
The best way to recover from Google updates is to improve website content quality. Here are a few tips that can help you in this:
- Increase the readability of your website content by improving sentence structure. Also, use clear headings, bullet points, and short paragraphs to make the overall content easy to read.
- Focus on EAT (Expertise, Authoritativeness, and Trustworthiness) and ensure your content is written by experts.
- Keep the content up-to-date by regularly visiting old articles and blog posts to make the content authoritative.
Technical SEO Adjustments
Some technical fixes are also mandatory to recover from Google core update. You should start by ensuring your website is mobile-friendly. This is because a whopping 95.8% of people use mobile phones to access the internet.
You can also check your website’s overall loading speed using Google PageSpeed Insights to make it as efficient as possible. Other things you can do include maintaining a clean URL structure, fixing any broken links, and getting an SSL certificate to rank higher.
Enhance User Experience (UX)
You should also focus on enhancing the user experience. Your website should have a clean and organised layout so users can easily find the desired information without getting overwhelmed. It should have visual elements like photos or videos for proper guidance.
There must not be any intrusive pop-ups and ads that can frustrate visitors and disrupt their browsing experience. Last but definitely not least, a clear and engaging CTA should be created to improve visitors’ browsing journeys.
Rebuild Trust with High-Quality Backlinks
Backlinks are crucial to make search engines believe that your content is worthy of high ranking. Therefore, when your website is hit by a Google core update, you should rebuild the trust with high-quality backlinks. Focus on creating data-driven case studies and guides that naturally attract others to link with your content.
In addition, you can find broken links on pages relevant to your niche and provide your content as a high-quality replacement. These backlinks position you as an expert in the industry, and you can again take the top SERP position.
Monitor and Adjust Your SEO Strategy
You should know that recovery from the Google Core update takes time. Nonetheless, you should implement all the above-mentioned practices. You should also leverage Google Analytics to notice any change in organic traffic and rankings for improvement.
Most importantly, you must stay informed about the latest SEO strategies and algorithm changes. What works today may not work after some time, so read journals and up-to-date SEO guides to keep your knowledge current.
FAQs
What is the March 2024 Google Core Update?
The March 2024 Google Core Update started on March 5, 2024, and was completed 45 days later, on April 19, 2024. It aims to remove low-quality content from the top positions and enable users to find more relevant and high-quality sites.
How do I recover my website from a Google SEO update?
There are various ways to recover from Google SEO updates. For instance, you can improve content quality, enhance user experience, adjust technical SEO and get quality backlinks.
What should I do after a Google Core update?
After a Google core update, you should use tools such as Google Analytics to monitor the impact on your website. You should also implement the best SEO strategies and make ongoing adjustments to ensure your website regains the lost traffic.
How can I improve my content for better SEO?
To improve your content for better SEO, you must craft content that resonates with users’ needs. In addition, you should use bullet points and short paragraphs to make it as understandable as possible.
What are technical SEO adjustments?
Technical SEO adjustments refer to optimising your website to help Google find, crawl, and index it better. They involve ensuring mobile friendliness, optimising site speed, and obtaining secure SSL and HTTPS.
How important are backlinks in SEO recovery?
Backlinks are crucial for your website as they help you recover from Google core updates. They also improve your website’s authority and trustworthiness, which positively impacts your ranking.
How do I monitor my website’s SEO performance?
You can use tools like Google Analytics and Google PageSpeed Insights to monitor the SEO performance of your website. Key metrics like organic traffic, conversion rate, and time on the page also provide you with information about your website.
What are long-term strategies for SEO?
Long-term SEO resilience strategies include creating top-notch, valuable content, building a strong backlink profile, conducting strategic keyword research, and managing the technical aspects of your website over time.
Conclusion: Staying Ahead of Future Updates
Recovering from Google’s core update requires careful planning. However, if you need professional assistance with your website SEO, look no further than 3 Phase Marketing. Our team is dedicated to helping you develop long-term SEO strategies so you stay ranked at the top.
Contact us today to learn about us and our SEO services and bid farewell to the hits of Google algorithm updates!
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