Our Favourite 10 Marketing Automations
Introduction to Marketing Automations So, you may be asking, what in the world is marketing automation? Well, marketing automation refers to using software and technology to automate tasks and processes. It involves utilising tools to streamline activities like email campaigns, social media posting, and lead nurturing. By automating these repetitive tasks, businesses can save time, […]
Top 5 Ways to Increase Sales Without Increasing Your Marketing Budget
In today’s competitive business landscape, finding ways to increase sales without stretching your marketing budget can be a game-changer. Fortunately, there are several effective marketing strategies that can help you achieve this goal. In this blog post, we will explore the top five tips to boost sales without increasing your marketing expenses. 1. Build a […]
The power of advertising on YouTube [and why your competitors aren’t already doing it]
You’ve no doubt heard that video marketing is where it’s at. It’s no longer enough to rely on a decent website, well-written blog posts and engaging emails. If YouTube advertising isn’t part of your digital strategy yet, you could be missing out on a treasure-trove of high-quality leads.  Don’t believe us? The stats are mind-blowing […]
Email marketing metrics: why your EDM analytics are meaningless without action
It’s well known in digital marketing land that, although email is one of the oldest e-marketing channels out there [if you call 44 old], it’s still an extremely cost-effective way to generate revenue. If you want your dollar to make an impact for your business, you can’t go far wrong with EDMS…or can you? Although […]
The 3 most shocking digital marketing statistics you need to know about in 2022 – and how you can use them to your advantage
We’ve all heard the same old digital marketing stats that do the rounds in every post, caption and video you see. But what about the statistics you’ve never heard of that have the potential to make a real impact on your business? At 3PM, we love shedding light on the latest digi marketing trends to […]
Why your business could be missing out if you haven’t considered TikTok as a sales tool yet
It wasn’t too long ago that all you heard about was Twitter, Facebook and Instagram. Now, every major brand has flocked to TikTok…and it’s not just to post videos of dancing staff members. TikTok Shopping arrived in Australia in 2021 and, since then, has been making some serious waves [along with some hefty profits for […]
Want more traffic, fast? Fix these 4 common UX mistakes
Good or bad UX is one of the most important drivers of traffic to or from your website [and therefore your business]. If a site isn’t meeting the expectations of your audience, there are likely to be a whole heap of other sites they can head to instead. If your digital marketing strategy, social media […]
Is your customer service on point? Do better with these 5 tips
So when it comes to providing a positive customer experience, the customer is always right! But on the down low, we also know the customer isn’t always right…right? Well, now that we are all on the same page let’s dive into the world of great customer service. So here are 5 things to consider when […]
Facebook or Instagram Ads: 12 things to consider when choosing the right advertising platform
So, Facebook is now Meta, Meta owns Instagram, TikTok is all the rage, what is ‘BeReal’? Is Snapchat still a thing and what about YouTube? We all know the world of social media can be pretty daunting to navigate. At the end of the day social media is a mega powerful advertising tool that all […]
Your new favourite ‘how to’ guide for an effective social media content calendar
We all know by now that social media is a crucial marketing tool for your brand. With these ever changing platforms, regular posts and appearances on your audience’s feed are important. You’ve heard it before and you’ll hear it here again; consistency is key! Your engagement with your audience relies on a consistent and reliable […]
