The 3 most shocking digital marketing statistics you need to know about in 2022 – and how you can use them to your advantage

We’ve all heard the same old digital marketing stats that do the rounds in every post, caption and video you see. But what about the statistics you’ve never heard of that have the potential to make a real impact on your business? At 3PM, we love shedding light on the latest digi marketing trends to help you grow – and it’s no different today.

Here are the top 3 most shocking statistics about digital marketing that will not only blow your mind, but help you get a genuine edge over your competitors. Sure, we could have listed the top 156 marketing stats, but we know you’ve got better things to do – like running a business. 

1. Eco friendly matters

According to a 2021 report by Net0, customers are around four times more likely to buy from eco-friendly companies. Now we know it’s hard to stamp out every single emission when you’re running a business – even having emails in your inbox creates a footprint – but when we all try that bit harder, it not only helps out the planet 🌎, but it can get you more customers too.

Whether you introduce more sustainable materials when you ship physical products to customers or use carbon offsetting to balance out your green books, eco friendly matters — even if your business is 100% digital. 

An article we recommend checking out from Forbes says, “We are fast approaching the tipping point in the digital sphere, and the environmental implications are more urgent than ever. Brands that incorporate sustainability principles into their use of digital technologies will not only reduce planetary harm but will also gain consumer trust and loyalty in a world where climate change is fast becoming both an obstacle and an opportunity to generate new forms of business value.”

2. The decision makers are ready and waiting for what you’ve got

This one blew our mind: 4 out of 5 LinkedIn members drive business decisions. This digital marketing statistic truly uncovers the potential quality of leads that LinkedIn has to offer – especially for B2B marketers. It also tells us that if you’re not making the most of LinkedIn, you could be missing out on serious lead generation opportunities.

From our experience, not all businesses use LinkedIn to its full potential. Why? Well LinkedIn requires patience, strategy and a more genuine, personalised approach than practically any other social platform. With 5.4 million [oops, another stat] small business owners on LinkedIn, if you’re not there, you’re probably missing out. 

Haven’t got the first clue about crafting a LinkedIn strategy? Give our expert team a shout on 1300 883 986 today. 

3. Video is where it’s at. Like, seriously

More and more businesses are getting onboard with video marketing [and for reallllyyy good reason]. There are hundreds of other stats we could chuck into this section to back up our point, but this one tells you all you need to know: 93% of brands got a new customer because of a video on social media 🤯🤯🤯

You heard right! If you’re not using video yet – just like LinkedIn and eco friendly stuff, you could be limiting the growth of your business. The reason why so many people aren’t choosing to use video as a sales tool is that they simply don’t know where to start. 

If you’re keen to hop on the video train and start reeling in a whole heap of new customers, get in touch with us today. Our stellar video-production track record [if we do say so ourselves] covers interviews, branding reels, e-commerce launches, and product explainers. Our creators tackle every project with world-class expertise in animation, text-based video, voiceovers, and sound solutions.

Ready to use these stats to your advantage?

Now you know these three crazy digital marketing stats, it’s time to take action. Even if you just picked just one of these to work on, you’re likely to see some serious results if you tackle it the right way. Sure, they take time and expertise, but we know a great bunch of people who’re ready and waiting to help you 👋😉


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