As a construction company owner or manager, you’ll know the importance of standing out amongst your competitors. Every project won can make a difference to the success of your operation, so getting more high-value customers is always the goal.
After over a year of lockdowns and a global pandemic that affected businesses in every industry, it’s more important than ever to get in front of your ideal client without blowing the budget.
The reason why so many companies in the building industry are stuck in the past when it comes to digital marketing is an old school mentality. Sure, radio advertising and newspaper ads have a time and a place, but digital marketing can provide higher return on investment [ROI] and allow you to track who, what, when and where your advertising spend is being used.
Digital marketing can be overwhelming because it’s always changing, but with these simple tips, you can easily stay with the times and generate more construction sales than ever before.
1. Get reviews
One of the most cost-effective digital marketing tips for businesses in the building industry is to get reviews. Search engines like Google use business reviews as an indicator of where to place your business website in the search engine results pages [SERPs]. More great reviews can lead to more targeted traffic, higher quality leads and, ultimately, higher profit margins.
If you’re not already asking for customer reviews, start today. Ask over the phone, send out an email, or use social media to encourage past clients to review – you’ll be surprised how many people are willing to share the love online.
2. Optimise for local keywords
As we approach 2022, the expectation is that you have a website that works and conveys exactly what you do and how you do it. But are people actually finding your building or construction company website?
93% of online experiences start with a search engine. If your website isn’t effectively search engine optimised [SEO] for local keywords, it doesn’t matter how good your site is – potential customers will struggle to find you. Ideally, you want your building website site to be optimised for ‘best construction [or building] company in [your area]’ so that the people finding you are more likely to employ your services.
Talk to 3PM today about cost-effective local keyword optimisation.
3. Social media strategy
79.9% of the Australian population has an active social media account and 33% of Aussies claim to use social media platforms when looking for information about a brand. If your business isn’t making the most of social media, you could be missing out on serious sales.
Social media for construction businesses doesn’t have to be expensive. When you work with a professional digital marketing agency like 3PM, we will navigate social media platforms on your behalf to ensure you build relationships, enhance connections and increase your reach.
Facebook advertising works particularly well for the building industry because it allows you to hyper-target your audience according to job title, location and even net worth.
4. Measure your results
It doesn’t have to be expensive or complicated to measure your digital marketing results in the building or construction industry. It can be as simple as looking at your web traffic versus your conversion rate. If you’re getting 500 website visitors per day, but no enquiries, you’re missing out on conversions and might need to tweak the design or wording on your site.
Measuring results, whether it’s the number of Facebook likes or phone call queries you get about your construction business, means that you can set goals and keep aiming higher.
5. Send engaging emails
Emails have been around forever [well, in digital marketing terms]. The reason that building and construction industry leaders still use electronic direct marketing [EDM] campaigns is because, when they’re done well, they WORK.
Construction email marketing can present your businesses with great reach and brand-new opportunities for fresh clients. It’s one of the most affordable business growth techniques and can become your greatest ally in securing new clients.
As a construction company or building company owner, you’ll likely have a huge list of subcontractors, vendors, past customer and prospective client email addresses. Email marketing helps you maintain connections, increase brand awareness, drive new client relationships and stay ahead of your competition.
Email marketing for construction companies means you’re always kept front and centre in the minds of future prospects and never get left in the dust.
Digital marketing for the building industry
If you’re in the building industry and want to grow your business, your digital marketing toolbox doesn’t have to be expensive. Build a bigger client base and win better projects sooner than you think with these simple marketing steps.
If you’re short on time or would prefer to leave it to the experts, give 3PM a call today.
