Canterbury Timber

Chopping down the competition online

Operating in a competitive landscape alongside retail giants like Bunnings, Canterbury Timber needed a digital strategy that could boost visibility, engage customers, and drive sustained growth. The collaboration with 3PM has positioned them for continued growth and future success, effectively resolving their previous digital challenges.

“We engaged 3PM in December 2023, after previously having a very poor experience with another agency. I don't normally do reviews but had to share the results — our online traffic and revenue has doubled! The service has been outstanding, and we're very excited about our future together.”

Gary Attard

Managing Director, Canterbury Timber

Client

Canterbury Timber

Industry

Building & Construction
Ecommerce

Category

Strategy
Branding
UX/UI Design

 

THE COMPANY

A trusted name in timber and building supplies

Canterbury Timber is an established supplier in Sydney’s building and renovation sector. Known for their quality products and service, they operate in a high-stakes market where clear digital presence and customer engagement are vital for ongoing success.

 

THE CHALLENGE

Standing tall against the big timber merchants

Canterbury Timber faced the challenge of competing online with larger, well-known retailers. Their previous BigCommerce site wasn’t delivering the results they needed — performance was lagging, user experience was inconsistent, and visibility was low. A fresh start was essential to unlock the brand’s true potential.

 

THE SOLUTION

A store built to scale

3PM partnered with Canterbury Timber to create a seamless, scalable, and sales-driven Shopify site. The project began with a comprehensive analysis of the customer journey to identify key pain points and opportunities. From there, we built a modern, responsive site that optimised usability, streamlined navigation, and drove conversion. Designed with performance in mind, the new platform now outpaces the old site by over 60% across all major metrics.

THE RESULTS

A thriving digital storefront

The new Shopify store has delivered significant growth across every key performance indicator. With increased traffic, more orders, and nearly double the revenue, the transformation has put Canterbury Timber on a clear path for continued digital success. Strategic design and tailored user experience have strengthened the brand’s position in a competitive space — and laid the foundation for long-term growth.

+ 96%
Increased Revenue
+ 27.7%
New Customers
+ 45%
More Clicks
+ 46.5%
Total Orders

MORE SUCCESS STORIES

ITS TIME TO WORK WITH A MARKETING TEAM THAT JUST GETS IT

START SCALING NOW.

Today's buyers spend more time online than ever. Every 3PM campaign is built to speed up your sales process so you enjoy more revenue and profit without the time or cost that comes with other agencies.

Only takes 30-minutes!