Digital Designer – Automotive Retail Campaigns

We’re looking for a performance-driven Digital Designer who knows how to stop the scroll and drive action.

This role is heavily focused on designing high-impact campaign concepts for automotive retail clients. You’ll create attention-grabbing digital creative that is built to convert, from Meta and Google ads through to EDMs, landing page layouts, and supporting campaign assets. While you’ll still contribute to UX/UI website design in Figma, the core of this role is campaign thinking: strong hooks, clear offers, sharp CTAs, and visuals that sell cars.

You’ll work alongside strategists, account managers, and ad specialists to bring retail offers and brand campaigns to life in a fast-paced agency environment.

Key Responsibilities

Campaign Concept & Creative Execution

• Design thumb-stopping campaign concepts tailored to automotive retail audiences
  
  
• Create high-performing ad creative for Meta, Google Display Network, and Performance Max campaigns
  
  
• Develop campaign suites including static ads, carousels, GIFs, short-form motion graphics, and supporting visuals
  
  
• Translate dealership offers, finance promos, and clearance campaigns into compelling visual narratives that drive enquiries and showroom traffic
  
  
• Apply strong visual hierarchy, urgency, and offer-led design to maximise conversion
  
  

Conversion-Focused Design

• Design with a clear focus on attention, clarity, and action (clicks, leads, bookings)
  
  
• Apply UX and behavioural principles to ensure messaging is instantly understood and persuasive
  
  
• Craft strong layouts with clear CTAs, pricing/offer callouts, and benefit-driven messaging
  
  
• Continuously refine creative based on performance data and A/B testing insights
  
  

Digital & Campaign Asset Production

• Produce static, animated, and motion-based assets using Canva and Adobe Creative Cloud
  
  
• Design display banners, social ads, landing page mock-ups, and campaign collateral
  
  
• Build visually engaging EDM designs in platforms like Mailchimp or similar
  
  
• Ensure all creative aligns with brand guidelines, platform specs, and dealership mandatories
  
  

Website & UX/UI Contribution

• Design conversion-optimised website pages and landing experiences in Figma
  
  
• Apply UX best practices including clear user flows, wireframes, and mobile-first layouts
  
  
• Collaborate closely with developers to ensure clean, accurate design handover
  
  

Collaboration & Continuous Improvement

• Work with marketing strategists and ad specialists to shape creative direction and messaging
  
  
• Contribute proactive ideas to improve campaign performance and engagement
  
  
• Stay up to date with automotive retail trends, promotional tactics, and emerging design tools
  
  
• Use AI tools where appropriate to generate layout variations and speed up production without compromising quality
  
  
  

Required Skills & Experience

• Tertiary qualification in Graphic Design, Digital Design, or related field
  
  
• Proven experience as a Digital Designer in a fast-paced environment (agency experience highly regarded)
  
  
• Strong portfolio showcasing campaign concepts, ad creative, and conversion-focused design work
  
  
• Demonstrated ability to design for attention and performance, not just aesthetics
  
  
• Advanced proficiency in Figma for landing pages, layouts, and design systems
  
  
• Strong skills across Adobe Creative Cloud (Photoshop, Illustrator, InDesign; After Effects/Premiere a bonus)
  
  
• High proficiency in Canva, including animation and social-ready formats
  
  
• Solid understanding of user behaviour, visual hierarchy, and design for conversion
  
  
• Experience creating static and animated ad creative across Meta and Google platforms
  
  
• Ability to manage multiple campaigns and deadlines with strong attention to detail
  
  
• Confident collaborating with strategists, developers, and account managers
  
  
  

Nice to Have

• Experience working with automotive retail or dealership marketing campaigns
  
  
• Understanding of retail promotional mechanics (EOFY sales, clearance events, finance offers, etc.)
  
  
• Basic motion design or short-form video editing for ad creative
  
  
• Familiarity with campaign performance metrics and A/B testing principles
  
  
• Experience leveraging AI tools to speed up creative production and iteration
  
  

What Success Looks Like

• Campaign creative consistently grabs attention and drives strong click-through and enquiry rates
  
  
• Automotive offers and promotions are translated into clear, compelling visual campaigns
  
  
• Landing pages and ad concepts are built with conversion as the primary goal
  
  
• Creative is delivered quickly, accurately, and aligned with brand and platform requirements
  
  
• The design team contributes proactively to campaign strategy, not just execution