Backyard Living Solutions

Redefining affordable housing

When Victoria relaxed laws around secondary dwellings, Backyard Living Solutions saw an opportunity to lead, not follow. With a bold new brand and sharp digital strategy from 3PM, they’re now capturing the rising demand for modern, stylish, affordable homes.

Client

Industry

Building & Construction

THE COMPANY

Smart, stylish, secondary dwellings

Backyard Living Solutions specialises in modern, architecturally considered secondary dwellings. They saw beyond the traditional “granny flat” stereotype, envisioning stylish and impactful tiny homes that offer smart, affordable living solutions in a market grappling with housing affordability and limited space.

THE CHALLENGE

A booming opportunity, but a crowded space

Victoria’s new laws removed the permit hassle, making it easier for homeowners to build a second dwelling. But that also meant competition was heating up, fast. Our client wanted to launch a premium brand that would rise above the sea of basic granny flat builders and attract clients looking for something a little more stylish.

THE SOLUTION

Build a brand that breaks the stereotype

We started fresh: developing a brand identity that was as clean, contemporary, and thoughtful as Backyard Living Solutions’ homes themselves. Earthy tones, clean lines, and curated visuals positioned the brand exactly where it needed to be. Then we backed it all up with a strategic Google Ads campaign designed to fill the funnel with high-quality leads.

THE RESULTS

A breakout brand in a booming market

Backyard Living Solutions now enjoys a digital presence that truly matches their innovative product. Their website attracts discerning clients who appreciate style and substance, while the Google Ads campaign delivers steady, high-quality leads month after month. It’s not just about building second dwellings; it’s about redefining what those homes can be.