Cos Organics

Local organic retailer introduces home delivery

Cheltenham Organic Store (COS Organics) has been a trusted name in whole food and organic produce for over 30 years. To diversify revenue and meet changing consumer demands, COS partnered with 3PM to develop a streamlined eCommerce platform and campaign to support their new home delivery service. Without the need for a full-scale online store, COS can now promote seasonal produce and reach more customers—all while staying true to their community-focused roots.

Client

Cos Organics

Industry

Ecommerce & Healthcare

THE COMPANY

A cornerstone of Australia’s organic community

Cheltenham Organic Store [COS] was established over 30 years ago and is one of the most respected whole food organic stores in Australia.

THE CHALLENGE

Creating a new revenue stream — without losing their roots

Cos Organics wanted to promote their home delivery service while preserving their in-store-first model. With limited desire for a full-scale online store, the challenge was to develop a digital presence that supported online ordering in a simple, user-friendly way — without compromising their brand values or overwhelming internal operations.

THE SOLUTION

A simplified site, tailored for seasonal success

3 Phase Marketing partnered with Cos Organics in 2021 to create a UX-optimised, lightweight eCommerce platform that supported seasonal fruit and vegetable box orders. This approach allowed them to promote their new home delivery service effectively while maintaining the authenticity and integrity of their physical store experience. A branding workshop and campaign rollout ensured consistency across all touchpoints.

THE RESULTS

Digital growth grounded in tradition

Easy-to-use website that reflected Cos Organics’ legacy and vision for the future. It enabled online revenue growth without straying from their core values, introduced digital convenience to loyal customers, and opened the door to new ones through targeted campaigns and improved online visibility.

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