FAAA Advice Academy
Financial Planning
WordPress Website
Digital Hub Development
The Advice Academy is a key FAAA initiative designed to support more young people and career changers into financial planning. With structured tools, resources, and mentoring, the program fills the gap left by large graduate intake schemes, providing guidance to both new entrants and supervisors alike.
The financial services industry faced significant fragmentation, with larger licensees no longer effectively nurturing new talent as they once did. New entrants could no longer rely on big employers to run comprehensive graduate intake programmes, leaving smaller advisory businesses to shoulder the training burden. FAAA needed a centralised digital platform to serve as a one-stop resource for financial advice professionals, career changers, and professional year candidates.
3PM developed a brand-new WordPress website from the ground up, creating an extensive resource platform for the financial planning profession. The solution focused on providing structured tools, content, and mentoring support not only for professional year candidates but also for managers and supervisors entering the mentoring space for the first time.
Exceptional growth in professional development
The new website has delivered remarkable results, establishing FAAA Advice Academy as the premier digital destination for financial planning education and professional development. The platform's success is reflected in both user engagement metrics and substantial revenue growth.
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