“3PM took the time to understand our story, brand and vision, translating that into a modern, user-friendly site that not only looks fantastic but also performs seamlessly.”
William Burton
Digital Marketing Manager, FAAA
The Financial Advice Association Australia (FAAA)
Finance
Strategy
Branding
UX/UI Design
The Financial Advice Association Australia (FAAA) is the peak professional body for financial advisers in Australia, formed through the merger of two leading industry associations. They provide resources, support, and advocacy for their members, government bodies, and the wider Australian public seeking financial guidance.
The FAAA faced the significant task of merging the online presence of two established organisations into a single, cohesive, and user-friendly website. With over 10,000 members, various government stakeholders, and everyday consumers relying on their digital resources, the FAAA needed a site that was visually appealing, made essential content easily accessible, strengthened their brand identity, and met strict industry standards.
To meet the challenge, a new website was built from the ground up — with a focus on clarity, structure, and performance. 3PM worked closely with the FAAA to understand their story, vision, and objectives. The result was a user-friendly, accessible platform that reflects the organisation’s leadership in the sector. Key improvements included streamlined navigation, optimised content delivery, and a mobile-first design that meets industry best practices.
Performance that speaks for itself
We delivered a new platform for the FAAA. Our approach focused on creating a seamless user experience, intuitive navigation, and a visually appealing design that reflected their professional standing. We ensured the site was built with accessibility in mind, making it easy for all users to find the information they needed. Furthermore, we implemented strategies to increase user engagement and reinforce the FAAA's position as the leading voice in the financial advice sector.
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