Jim's Home Care

Caring for mum, winning the market

When your mum’s care is the inspiration behind your brand, telling that story matters. Jim’s Home Care wanted to be Australia’s #1 home care provider. But their brand and website weren't quite singing their unique story. That’s where 3PM stepped in.

Client

Jim’s Home Care

Industry

Healthcare & Social Assistance

THE COMPANY

Not your average care provider

Jim’s Home Care is all about real people looking after real people. Starting with Jim’s own mum, who needed care that was affordable, trustworthy, and just right. They offer personalised home care services across New Zealand, but the brand’s story and heart weren’t shining through online.

THE CHALLENGE

A brand that needed a hug and a makeover

The client needed a brand that told their origin story loud and proud while winning over two key audiences. Seniors searching for genuine support and their adult children quietly doing the behind-the-scenes Googling. It was a tough gig, no doubt. But we love a good juggle.

THE SOLUTION

A rebrand with heart (and a backbone)

We got to work, capturing the very heart of Jim’s Home Care with a complete brand overhaul. No corporate jargon. No beige. Just clear, compassionate, confidence-building content that works for the people using the service and the ones researching it. 3PM made them look like the national force they are and built a digital experience that says, “You’re in safe hands” from the first click.

THE RESULTS

A brand that feels like the choice

Jim’s Home Care now looks and sounds like the national provider it’s becoming. They have stepped up in a crowded market with a brand that leads with purpose, builds trust, and backs up their big growth goals with the right presence. The new brand doesn’t just tell Jim’s story. It makes everyone else feel like part of it. And in home care, trust is the real currency.