Spectrum Health

Aligning a legacy practice to online success

A holistic chiropractor partnered with 3PM to transform his outdated website into a high-performing, user-friendly, and lead-generating machine. His goal was to attract new clients without losing the trust of his loyal client base. The partnership led to a complete site overhaul, with faster load times, refreshed content, optimised SEO, and a clearer brand voice.

Spectrum Health

Client

Spectrum Health

Industry

Healthcare

Category

Website Development
Brand Refresh
Lead Generation Optimisation

 

THE COMPANY

Holistic Care for Whole-Body Wellness

Spectrum Health offers a variation of chiropractic, naturopathy, and lifestyle treatments to achieve whole-body wellness. The centre believes in addressing the root cause of chronic back pain by gently improving spinal alignment and nervous system function.

 

THE CHALLENGE

Tired Website for a Disconnected Audience

The client needed to refresh his content to match the modern market. 
He wanted his website to reflect the quality of his work; accessible, compassionate, and efficient. He explained that his current website felt old and tired, and prevented him and his team from reaching more of their target audience.

 

THE SOLUTION

Refreshing Content for Engaged Leads

3PM re-built the website from the ground up, while still preserving the brand’s authentic voice. We refreshed the copy to boost online visibility, strengthen client trust, and highlight the centre’s holistic approach to whole-body wellness. Every page was optimised for speed, performance and SEO, resulting in a modern website that now stands leagues better than the local competition.

Spectrum Health
Spectrum Health

THE RESULTS

Wellness, Faster

The updated website strikes the balance between a sleek website and an authentic tone. Spectrum Health now has a website that genuinely reflects its mission of wellness. In healthcare, it’s easy to overlook the digital front door; after all, taking care of clients means taking care of how they can find you first. With their elevated online presence, the centre now reaches more people and helps them find the holistic care they need and deserve.

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New Brand Voice

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Sleek UX

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Sharper SEO

Spectrum Health
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