Google is one of the most used search engines for finding information on the Internet. It changes its algorithms regularly and releases new updates to improve user experience. In 2024, the Google SGE Update is all the buzz as it is set to provide internet users with faster and more concise responses from credible sources.
But how does this update impact SEO and your website traffic? Let’s find out!
What is Google SGE 2024 Update?
Typically, Google SGE 2024 Update revolves around using Generative AI to provide users with more precise and accurate answers to their queries. The working is simple: the user enters the question in the Google search bar, and the AI immediately analyses the SERP to find the best response. This answer is displayed in snippet form at the top of the search engine, known as an AI snapshot.
Impacts of Google SGE 2024
While the Google SGE 2024 focus on improving users’ experience, it has some serious implications for e-commerce businesses such as:
Low Click-Through Rates
Google SGE, as mentioned earlier, displays information right at the top of the search engine. When users find the information they need right in front of them, they don’t get into the hassle of opening your website. This significantly lowers your click-through rate and your chance to engage and convert potential prospects.
Low Visibility
Another implication of Google SGE 2024 on websites is that it translates to low visibility on SERP. How? Well, the AI snapshot provides a clear answer or information to the user. So, they don’t scroll down the page to get their query resolved, ultimately leading to poor visibility.
More Focus on Mobile-Friendliness and Security
Most users access search engines via their mobile phones, and statistics reveal that 64.4% of people access the internet through mobile phones. Google considers this, and that’s why it launched the Google SGE 2024 update. It emphasises providing users with a smooth, mobile-friendly experience with a light-fast load speed. If your website doesn’t follow these things, you will definitely see a lower ranking in SERPs.
Strategies to Rank Your Website with SGE Compliance
If you want to align your content with Google SGE 2024 and rank higher in SERP, the following tips are for you:
Create Human Content
Google prefers content created by humans for humans. So the first thing you should do is to humanise your content, and here’s how:
- Don’t use jargon or other complex words that are difficult to understand; instead, opt for easy-to-understand daily life words that resonate better with the audience.
- Humans are emotional beings, and to capture their attention, you should include content that evokes emotions, such as a story or image.
- Be authentic, as fakeness can be detected far away, which may deter potential prospects. Just make sure your content is genuine and transparent.
- Also, use more active voice because the frequent usage of passive voice is something that AI tools do.
Use Credible Links
Another thing you must do to position yourself higher on SERP amid the Google SGE 2024 update is to use high-quality and credible links throughout your content. For instance, if you write an informational article about “Exercise is Good for health, you can back it with proper studies and real-life examples. This makes you look credible in the eyes of the user ànd also builds your overall domain authority.
Incorporate Multimedia
The whole purpose of Google SGE 2024 is to make the user experience smoother and more engaging. Therefore, to maintain your ranking, you should also focus on increasing user engagement. For instance, you should incorporate multimedia items like photos and videos in your content and ads to make your content visually appealing.
Even 60% of women say that photos influence their purchasing decisions when shopping for apparel on mobile. In addition, you should use graphs and infographics to break complex information into small, understandable chunks that keep visitors hooked to your site. The end result? You will definitely see a boost in your SERP ranking.
FAQs
How will Google SGE affect my website’s search engine rankings?
Well, the expected impacts of Google SGE 2024 include a low click-through rate for your website. In addition, it may reduce your overall visibility, result in low traffic, and cause poor performance in SERPs.
What are the key changes expected with Google SGE 2024?
Some key changes that you can expect with the Google SGE 2024 update include promoting more accurate and concise content that answers users’ queries in the best way. Google will use Genertive AI to provide users with the most relevant response, making their experience smoother.
Do I need to update my current SEO strategies for Google SGE?
Yes, if your site has been affected by the Google SGE 2024 update, you will definitely need to update your SEO strategy. You need to focus more on Experience, Expertise, Authority, and Trustworthiness (E.E.A.T.). You should also tend to multichannel marketing and use more specific and long-tail keywords.
Will Google SGE impact my website’s traffic?
Yes, there is a possibility that your content and overall ranking may decline due to the Google SGE update. The extent of the hit is dependent on many factors, including your search intent band and current organic keyword ranking. Whether you keep user intent in mind or ignore it also decides whether SGE will impact your site.
How can I optimise my content for Google SGE compliance?
To optimise your content for Google SGE, you must focus on using long-tail keywords that are specific to your niche. You should also write content putting yourself in the shoes of the visitor to provide them with an accurate answer to their query.
Conclusion
Google’s SGE 2024 update is all about making users’ experiences more convenient. While it may temporarily affect your site, high-quality content that revolves around user intent is sure to shine. If you need assistance navigating this complex SGE update, 3 Phase Marketing has your back. We have enterprise SEO experts who carefully analyse all the areas that lead to downranking and improve them so you can get to the top of the SERP again.
Contact us today to learn more about us and let our services help you regain your organic traffic and search engine ranking.
