How Long Does it Take For Google Ads to Start Working?

Google Ads are excellent for increasing brand awareness, reaching more customers, and generating stable revenue. Statistics reveal that in 2024, more than 1 million companies will use Google ads to advertise their products and services. If you’re planning to join in, you might be wondering: How long does it take for Google ads to start working?

In this article, we’ll discuss everything from setting up a Google ad to understanding how long it takes to see results. Let’s dive in!

How to Set Up Google Ads?

Here’s a step-by-step guide on how you can set up your Google Ads campaign:

Step 1: Create a Google Ads Account 

Firstly, you should create your Google Ads account by visiting the Google Ads website. Provide information like your contact details and bank information, as Google has to deduct a specific amount on every ad click. 

Step 2: Set Your Goals 

As soon as you complete the account creation, you will be asked to set your goals. For instance, do you want to get more calls or increase your website visits? Whatever your goal is, pick the exact or closely relevant options, as they will guide your advertising campaigns.

Step 3: Fill the “Describe My Business” Section 

Now, you will be asked to enter your business name and website along with some other information that clearly highlights your business services. Also, enter your geographic location, especially if you only want to target a specific location like Melbourne or Sydney. This will help Google identify your target audience for enhanced ad effectiveness. 

Step 4: Enter Keywords 

Well, Google will suggest some keywords based on the provided business information. However, it’s best to do your homework and find out the keywords that your target audience might be searching for. 

Put yourself in the shoes of customers or use tools like Ahref and Keywords Everywhere to find out terms that are highly relevant to your business. For instance, if you are a women’s shoe brand, you can target phrases like “Best women’s shoes” or “Best shoes for women.”

Step 5: Create an Ads Copy 

Creating a compelling ad copy is one of the most important steps in setting up Google Ads. Typically, it involves three components:

• Headline: The headline is the first thing your customers will see, so keep it concise while also providing a clear value proposition. For instance, a good headline will be “Best Women’s Shoes for Summer.” 
• Description: You’ll be given two different description spaces, each with a 90-character limit. Use the first description to describe your product’s benefits, while in the second, you can highlight a particular key feature to further attract customers. 
• URL: In this section, add the link to the webpage that you want your audience to visit, such as the products page. 

Step 6: Set Up the Budget

Well, it’s time to allocate a particular budget for your Google Ads. Although it varies depending on the niche and keywords you are targeting, it can range from $1,500 to $30,000+ each month. Make sure you are spending according to your business resources, and don’t break the bank. Instead, slowly increase your spending as Google Ads start bringing in clicks and revenue.

Add billing details and hit “Submit” to start your first Google Ads campaign. 

Note: Setting up Google Ads doesn’t mean it’ll immediately start bringing results. Instead, it’ll take at least 3 months to mature, so be patient. In addition, factors like verification and ad review may delay the overall ads, so be prepared for that. 

Factors that Affect Google Ads’ Speed of Results 

The following are some factors that impact the overall speed of Google Ads working and results:

Ads Quality 

The quality of ad copy also affects Google Ads’ ability to bring results. For instance, if you write a poor copy that doesn’t provide visitors with a clear peek into what you are offering, you will miss out on potential leads. On the other hand, if your ad copy is compelling with attractive headlines, there is a high chance that the target audience may click on it and make a purchase. 

Allocated Budget 

The budget you allocate to the Google Ad significantly impacts how quickly it yields results. For instance, if you opt to do aggressive bidding, your ad will show above others, bringing in more clicks. However, this doesn’t mean you should overspend; instead, strike a balance and make sure the budget is in line with company goals and resources. 

Optimising Google Ads Campaigns for Faster Results

The best thing you can do to avoid any delay in the working of your Google ads is to use tools like Google Analytics and optimise the ad copy from time to time. In addition, you should change your strategies depending upon varying criteria to better target audiences.