You could build an attractive website or eCommerce store in a few hours, but building a site that really CONVERTS, is a different kind of ball game.
So, how do you make sure that when people come to your website, they actually stick around long enough to engage with your product or service? How can you make sure you’re not wasting the ad spend, social media marketing and organic traffic SEO efforts that get people to your website in the first place?
If you want a high converting site, you don’t just have to get people through your digital door, you have to wow the socks and shoes off them when they arrive.
There are five really simple things you can do to increase website conversions, and any business can implement them.
1. Grab their attention
The average user takes only 50 milliseconds to form an opinion about a website.
Whatever you do, make sure that within a few seconds, you’ve hooked your customer’s attention. The best way to do this is to write captivating headlines that are crafted in a way that’s intriguing and unique.
2. Make your value proposition clear
Part of writing headlines that grab customer’s attention is to make it crystal clear what you’re offering [and ensure sure it’s something of genuine value].
People don’t have the time to dig around the internet looking for hidden value. They want to know what it is you’re offering and why it’s something they NEED. Basically, you have to serve it up on a plate before they’ve sat down at your table.
Think about what’s in it for them and shout it from the rooftops. Don’t be shy.
3. What do you want them to do?
Do you want them to sign up to your email newsletter? Buy your best selling product? Contact one of your sales team?
The best way to get high conversions is to figure out what conversion you want customers to make and steer them towards it.
4. Make it easy to connect
Are your contact details hard to find? Are your social media icons hidden in the depths of your site’s footer?
If customers need to dig around for your contact deets, you can’t guarantee that they’ll reach out at all.
If you want to increase the chances of a valuable conversion even more, consider adding live chat to your website. It can build rapport, boost team productivity and make your customers feel seen and heard 24/7.
5. Ensure your website works
Last but not least, make sure your website WORKS. That means high website speeds, quick load times, no broken links and flawless mobile responsiveness.
Did you know that in 2019 the value of the Australian mobile commerce market was $12.1 billion (USD) and is predicted to increase to $22.3 billion in 2023? If your site doesn’t load properly on all kinds of devices you’re probably missing out on valuable conversions.
Start converting visitors into customers
Every business needs a website that converts visitors into customers. If you want tailored advice on how to create a profitable, high-performing site or landing page, get in touch with 3PM today.
