Leading e-commerce retailer

Dominating the e-commerce space

An industry-leading company demands industry-leading marketing, and 3PM rose to the challenge with aplomb, delivering a tailor-made strategy that produced incredible results.

Over 1.9 million increase in SEO impressions in six months

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Over 86,000 SEO click increase in six months

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Traffic growth year over year

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The Company

An industry leader

Working under tight industry restrictions and facing competition from household retail names, our client needed nothing but the best, and 3PM delivered.

The Challenge

Working within industry restrictions

Due to the nature of their industry, our client is restricted from using Meta paid ads, so our challenge was reaching potential customers through only SEO. Our client was also facing competition from heavyweight retailers like Chemist Warehouse and Target, who were moving into their space, so standing out was more important than ever before.

The Solution

Redesign and refine

By identifying and focussing on 1200 specific and high-traffic keywords, we ensured the client’s domination of the channel. A redesign of the client’s website allowed us to categorise inventory, meaning we could build separate pages to ensure optimal keyword use and create a seamless customer journey.

The Results

The power of SEO

Within six months, impressions increased by 152%. Within a year, SEO traffic had jumped by 43%. Users of the client’s site increased by 28% year over year.