Milk & Co produce a range of organic, natural skincare, beauty, and baby products designed to nourish and replenish your body.
With the company facing flagging sales caused by COVID-19 lockdowns, they came to 3PM for help boosting brand awareness and increasing online sales.
We ran a strategic paid search and social campaign for in-market prospects, splitting ad groups by product types and broad category searches, as well as aggressively targeting those searching for competitor’s products. 3PM’s digital team monitored the performance of our campaign and optimised it daily to ensure maximum impact.
In only three months, the campaign increased the client’s year-over-year revenue by 190%, transaction numbers by 248%, and conversion rate by 75%.