Milk & Co

Getting Milk & Co into the marketplace

When skincare & beauty brand Milk & Co needed help boosting their brand, 3PM delivered results with a bespoke paid search and social campaign.

Increase in revenue year-on-year
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Increase in transaction numbers
0 %
Increase in conversion rate
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The Company

Australian-made wholesomeness

Milk & Co produce a range of organic, natural skincare, beauty, and baby products designed to nourish and replenish your body.

The Challenge

Locking down the market

With the company facing flagging sales caused by COVID-19 lockdowns, they came to 3PM for help boosting brand awareness and increasing online sales.

The Solution

Cleaning up spilled milk

We ran a strategic paid search and social campaign for in-market prospects, splitting ad groups by product types and broad category searches, as well as aggressively targeting those searching for competitor’s products. 3PM’s digital team monitored the performance of our campaign and optimised it daily to ensure maximum impact.

The Results

Revenue and results

In only three months, the campaign increased the client’s year-over-year revenue by 190%, transaction numbers by 248%, and conversion rate by 75%.

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