TGI Fridays

Making every day feel like Friday

Iconic restaurant chain TGI Fridays was facing slumping sales. They needed help standing out from the pack, and 3PM delivered in spades.

Increase in website traffic

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Increase in website conversions

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Increase in social ad clickthroughs

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Increase in social ad conversions

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The Company

A history of good times

TGI Fridays is a long-running chain of restaurants specialising in American-style food and good times, offering both dine-in and takeaway options.

The Challenge

The sauce of their issues

Facing a slump in bookings, website traffic, and takeaway orders after lockdown, TGI Fridays came to us with the goal of reversing this downhill trend.

The Solution

Standing out with SEM & Socials

We developed and implemented strategic Paid Google Search & Paid Facebook campaigns promoting unique selling points of the business, such as seven-day-a-week Happy Hour, signature meals, and holiday-related promotions.

The Results

Delivering a real happy hour

The results of our campaign were worth celebrating - traffic to the company’s website increased 52%, alongside a 33% jump in website conversions and an 81% spike in social ad conversions. We also managed to help the client’s bottom line results, creating a 34% decrease in SEM cost per click and reducing social ad cost per click by 56%.