TGI Fridays

Making every day feel like Friday

Iconic restaurant chain TGI Fridays was facing slumping sales. They needed help standing out from the pack, and 3PM delivered in spades.

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The Company

A history of good times

TGI Fridays is a long-running chain of restaurants specialising in American-style food and good times, offering both dine-in and takeaway options.

The Challenge

The sauce of their issues

Facing a slump in bookings, website traffic, and takeaway orders after lockdown, TGI Fridays came to us with the goal of reversing this downhill trend.

The Solution

Standing out with SEM & Socials

We developed and implemented strategic Paid Google Search & Paid Facebook campaigns promoting unique selling points of the business, such as seven-day-a-week Happy Hour, signature meals, and holiday-related promotions.

The Results

Delivering a real happy hour

The results of our campaign were worth celebrating - traffic to the company’s website increased 52%, alongside a 33% jump in website conversions and an 81% spike in social ad conversions. We also managed to help the client’s bottom line results, creating a 34% decrease in SEM cost per click and reducing social ad cost per click by 56%.

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