Waterman Business Centres

Bringing business to business centres

Waterman Business Centres needed help increasing engagement and spreading the message of how they benefit businesses. 3PM stepped up with a carefully-researched strategy that delivered massively increased engagement and a flood of new leads.

Increase in leads in one month

0 %

Increase in return on investment

4. 0 x

Reach and engagement increase on Facebook

0 x

Reach and engagement increase on Instagram

0 x

The Company

The superior coworking space

Waterman Business Centres provides coworking spaces and hotdesking options for professionals and businesses.

The Challenge

Bringing up the benefits

Waterman’s social pages were lacking a cohesive content pillar strategy, consisting mostly of photo-only promotional posts. This was not effectively communicating the benefits of coworking spaces to their target audiences, leading to minimal reach and low engagement.

The Solution

Surveys and strategies

We went on a fact-finding mission and implemented a survey to discover what Waterman’s clients’ favourite features and benefits were. Results from this survey were then worked into a comprehensive social content strategy, which featured a variety of content, including graphics and video.

The Results

Leading them to success

Leads skyrocketed by 45% in one month, with a 4.4x increase in return on investment for the client’s ad spend. Average reach and engagement increased fivefold for Waterman’s Facebook page, and threefold for their Instagram, giving them over double the engagement rate of their closest competitor.