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Xclusive Experiences

Engineering excellence for Xclusive

Xclusive Experiences needed help increasing their brand awareness. 3PM leveraged the power of video in a campaign that brought in phenomenal results.

Increase in brand awareness

0 %

The Company

Australia’s travel experts

Xclusive Experiences offers members access to discounted flights, accommodation, and travel giveaways.

The Challenge

An absence of awareness

Facing a slump in the tourism industry caused by the aftereffects of Covid, Xclusive Experiences needed to increase their brand awareness and get people interested in what they were offering.

The Solution

The value of video

Careful analysis of search algorithms revealed a favourable bias towards video. To take advantage of this, 3PM created an always-on YouTube campaign to showcase Xclusive’s offerings.

The Results

Accomplishing awareness

Our video-based strategy delivered a 325% uplift in brand awareness.

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