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Dr Snip

Service that’s a cut above

Australia’s leading vasectomy clinic came to us looking for more leads, and 3PM delivered with a carefully-crafted campaign that generated a huge revenue increase.

Revenue increase

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Conversion increase

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The Company

The vasectomy pioneers

Australia’s leading vasectomy clinic, Dr Snip, have nine locations across the country and are pioneers of the no-scalpel technique.

The Challenge

Developing a digital presence

Dr Snip’s digital presence needed a boost to attract more leads and help them stand out in a crowded and competitive marketplace.

The Solution

SEO & social strategy

We reworked Dr Snip’s website with SEO optimisation in mind, then implemented a strategic social plan featuring a mix of content types and formats, including testimonials, graphics, and informative posts.

The Results

Remarkable results

Our campaign generated incredible results for the client. Dr Snip saw an 1191% increase in revenue, as well as a 116% traffic increase and a 309% uplift in conversions.

Vasectomy expert uses SEO to increase traffic and outshine their competition

The client

Our services

Who are they?

The Dr Snip team are Australia’s leading vasectomy specialists. As pioneers of the ‘no scalpel’ vasectomy, the Dr Snip team works closely with world-leading vasectomy specialists to bring the latest minimally invasive techniques to their clients.

What we did

In 2020, Dr Snip came to 3 Phase Marketing with a common problem: although they were generating a few leads here and there, their conversion rates were low and their site wasn’t ranking high on Google.

After performing a detailed audit of their website, we optimised the architecture, expanded on pages that had thin content and ensured that their targeted keywords weren’t embedded in subfolders. Just four months after working with us, Dr Snip’s traffic had increased by a whopping 43%, with a 34% revenue uplift. After six months, 3PM improved Dr Snip’s revenue by 191% through a 309% rise in conversions. When effective SEO was applied to their website, in tandem with a strategic social strategy, traffic increased by 116% compared to the previous year and Dr Snip now ranks on page one for high volume keywords.