A luxury campaign

Who are they?

Mercedes-Benz Melbourne is an authorised Mercedes-Benz dealer and a member of LSH Auto Australia, which is the leading Mercedes-Benz passenger car retail group in Australia.

What we did

Mercedes-Benz Melbourne came to 3 Phase Marketing because they had excess stock and wanted to engage a creative team to craft a unique, effective campaign to drive foot traffic to their dealership. Through a strategic sales event campaign and landing page that was in-line with the premium look and feel of their brand, 3PM created urgency and increased purchase intent, resulting in cleared stock. The powerful messaging in the campaign was so successful that it was then unified across the eastern seaboard across four locations and three different markets.