Starfish Early Learning Centres

Making child’s play of our challenges

Starfish Early Learning Centre needed help standing out, and 3PM stepped up with a website rebuild and targeted social, SEO, and SEM campaigns.

Increase in traffic

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Increase in clickthrough rate

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Increase in website conversions

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The Company

Melbourne’s childcare experts

Starfish Early Learning Centre is a chain of childcare centres offering education and care for children aged 0-5.

The Challenge

Helping Starfish stand out

Starfish were having trouble getting leads and engagement, struggling to stand out in the congested and competitive childcare field.

The Solution

The Starfish strategy

We built Starfish, a new, SEO-optimised website, and implemented social, SEO, and SEM campaigns to drive traffic to it. Our social campaign used 3 types of ad creatives to increase clickthrough rate, and was specifically targeted to maximise ROI and ensure leads delivered were quality.

The Results

Taking childcare of business

From November to July, website traffic increased by 109%, and the clickthrough rate increased by 83%. Website conversions shot up by a fantastic 150%.

Early learning centre sees 109% increase in traffic

The client

Our services

Who are they?

Starfish Early Learning Centres are located throughout Melbourne and provide quality and stimulating education and care for children aged six-weeks to kindergarten.

What we did

By combining Google, social, and SEO campaigns, we ensured that Starfish ELC was in the best position possible to receive optimum leads, sales, and overall traffic. Our strategic SEO approach delivered first page positions and more valuable conversions from those improved rankings through captivating calls to action that focused on searcher intent. The result was a 109% increase in traffic and an 83% increase in click-through rates.